Arhaus leads home goods pure players in 3Q22 GMV growth

In YipitData’s 3Q22 Home Goods Index: Pure Players, Arhaus had the largest YoY GMV growth amid top retailers at 60% in the third quarter. The retailer’s sales have grown across the past 15 months, with September 2022 being the retailer’s strongest sales month this year.

Monthly GMV & YoY Growth, Arhaus
United States, Online + Offline | January 2021 - September 2022

Older customers account for much of Arhaus’ success. Millennials used to drive a third of Arhaus’ sales, but now only account for a fifth of sales in 3Q22. Consumers aged 55+, meanwhile, have grown in their share of sales.

GMV Share by Age, Arhaus
United States, Online + Offline | 3Q21 - 3Q22

Arhaus has also seen success via loyal customers. Among Arhaus costumers, 57% of wallet share goes to Arhaus. Crate & Barrel, Pottery Barn, Wayfair, and West Elm, meanwhile, all have less than 20% of Arhaus consumers' wallets.

Share of Spend for Arhaus Customers, By Retailer
United States, Online + Offline | 3Q21 - 3Q22

Sources: Transaction data

Interested in learning more about leading home goods brands’ customer demographics? Subscribe to our Deep Dives.