Your source of truth for Beauty market and shopper insights
Understand how beauty shoppers are spending across brands, categories, and retailers with transaction level data on market share, growth, and consumer behavior.
“YipitData gives us the visibility and insight we need to make bold decisions that fuel our growth. From identifying where we’re gaining share in setting powders and primers, to planning inventory and investment across hero SKUs, their data has been instrumental in helping us scale with confidence.”
Juliette Tang
Brand President, ONE/SIZE
We solve the problems you struggle with most
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Navigating multiple sources of truth
As new datasets become available with varying levels of accuracy, quality and compliance adherence.
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Managing and funding multiple vendors
With each specialized data vendor only contributing to a fraction of the full picture.
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Syncing multiple nuanced data types
Stitching together sources of partial truth to tell a cohesive story to your organization.
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Preventing misuse across data sets
Educating users on which data sources to use to answer which business questions.
A single source of truth for 500+ clients
Our proprietary approach combines various data sources (physical/email receipt, credit card, web-scraped, etc) with predictive modeling to give you the most accurate and granular read on market performance with only 7-10 days lag.
ONE/SIZE by Patrick Starrr Tops U.S. Makeup Rankings with On ‘Til Dawn Setting Spray, According to YipitData
Questions we answer
Grow your business through data-driven decisions
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Market Share
Contextualize your performance with sales data by competitor brand in your categories across your key retailers (incl Amazon, Home Depot, and Lowe’s)
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Shopper Insights
Better anticipate customer needs by understanding their purchasing patterns, including share of wallet, loyalty, frequency, cross-purchasing analysis and more
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Pros Insights
Exclusive Pro’s insights on category trends and behavior diagnostic using our proprietary panel of 40k active builders
Helpful Resources
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December Beauty Recap: Diverging Performance Across Makeup, Skincare, Fragrance, and Haircare
A data driven look at how beauty shoppers are spending, shifting, and engaging across brands and retailers.
This report uncovers category level trends in growth, market share, and shopper behavior across beauty. -
Prime Big Deal Days 2025 Fuels Beauty Discovery and Customer Acquisition
See how Prime events are reshaping beauty discovery and shopper behavior on Amazon. This report breaks down category trends, brand momentum, and product performance during Prime Big Deal Days.
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Fragrance Trends Fall 2025: Shifting Channels, Evolving Shoppers, and Premium Growth
Explore how fragrance performance is shifting as shoppers move across channels and price tiers. This report is built to help brands understand what’s shaping fragrance today.