Prime Big Deal Days 2025 Fuels Beauty Discovery and Customer Acquisition
Download our latest report on Amazon’s Prime Big Deal Days to see how beauty sales, brand performance, and shopper engagement evolved during this year’s event.
Amazon’s Prime Big Deal Days remains one of the most influential sales moments in beauty, driving record engagement and sustained category growth. The 2025 event delivered strong overall performance, with leading beauty brands capitalizing on elevated shopper demand across skincare, makeup, fragrance, and wellness.
This report breaks down how beauty brands performed during the 2025 event, uncovering shifts in shopper behavior, category share gains, and hero products that defined this year’s results.
In this report, you’ll get:
Beauty category and sales performance during Amazon’s Prime Big Deal Days 2025
Brand-level trends and top performers across skincare, fragrance, and makeup
Hero products and pricing strategies driving shopper conversion
Insights into new-to-brand engagement and evolving beauty purchase behavior
