3 Takeaways From Shifting Dynamics in Third-Party Delivery Platforms

In the modern world, consumers know what they want and when they want it. As consumers quickly become more comfortable with ordering food on third-party (3P) delivery platforms, what players are gaining the most traction and how?

1. 3P Delivery order frequency hits new highs. Despite inflation woes, average order frequency continues to rise across all food delivery platforms. Doordash customers order more frequently (5x per month) than customers from any other platform.

2. Doordash finds success in smaller metro areas. Among the top 3 third-party platforms (DoorDash, UberEats, GrubHub), Doordash ranks first, holding 57% of total market share. That figure rises to 75% in Tier 4 metro areas (smaller metro areas with over 100,000 people), and drops to 43% market share in Tier 1 metro areas (top 7 largest metro areas, including NYC and LA).

3. Loyalty programs subscribers order more frequently and spend more. Though DashPass users only make up about 40% of monthly active users, they make up nearly 60% of all sales. DashPass users also order more than 7x/mo, more than twice as often as non-DashPass users.

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