[Report] Unpacking Home Improvement Pros Purchasing Patterns

As DIY project demand cools down post-covid, retailers like Home Depot, Lowe’s and Ace Hardware are shifting focus towards an increasingly important consumer base: home improvement professionals. Worth an estimated $475 billion, the Pros market is a major opportunity for brands and retailers alike. Discover how Pros spending behavior is evolving, including:

• Where are Pros spending and how is it impacting category growth?

• What challenges do home improvement retailers face with Pros spending?

• Are Pros brand loyal?

• What trends are emerging in the Pro market for bathroom renovations versus kitchen updates?