Electronics category wins Black Friday and Cyber Monday 2022
Electronics accounted for over 20% of C5 (Thanksgiving through Cyber Monday) sales on Amazon, Target, and Walmart, an increase in its share of sales compared to the 30 days prior.
Toys also had a pronounced lift in Black Friday category share with nearly 10% of Black Friday sales, a 4pp lift from the trailing 30-day average share of sales for toys.
Share of Total Category Sales at Generalist Retailers*
United States, Online | 2020 - 2022
*Retailers include Amazon, Walmart, and Target
At Amazon, the home category drives sales during C5, increasing its category share of sales compared to 30 days prior. At Walmart, electronics does particularly well during the Cyber 5 period. Clothing doesn’t see a significant lift in share of sales during the period.
Share of Total Sales by Category - Amazon
United States, Online | 2020 - 2022
Share of Total Sales by Category - Walmart
United States, Online | 2020 - 2022
The Black Friday sales success of electronics at generalist retailers also translated into strong sales growth for Best Buy. Black Friday sales for Best Buy grew 17% from last year.
Best Buy’s Trailing 30-day Sales Average & Black Friday Sales
United States, Online + Offline | 2020 - 2022
Sources: Transaction data
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