Furniture’s GMV Growth Slows at Amazon in 2Q22
Amazon grew its market share 4.70 ppts YoY in 2Q22. Despite last year's Prime Day occurring in June (2Q21) and this year's in July (3Q22), almost all home goods subcategories had positive year-over-year growth, highlighting Amazon’s continued strength in the home goods retail industry. However, performance varied by category.
Share of Amazon Sales and YoY GMV Growth by Category
United States | 2Q 2022
Source: Email Receipt Data
Lower-priced subcategories like home decor and bath products drove 17.4% and 19.5% GMV growth, respectively, as consumers found affordable ways to upgrade their homes. Furniture, a big-ticket item, was Amazon’s second highest grossing Home & Kitchen subcategory however it only grew 2.5% YoY, the least of any category.
Interested in connecting with our analysts to learn more about the evolving shifts in the home goods market? Subscribe to our Deep Dives.
