In the vast and varied world of home improvement, paint has always held a place of prominence. Home Depot has been a longstanding leader in the category with paint ranking as the retailers #5 largest product category at $4B in sales.

However, Home Depot has experienced competitive pressures from rivals like Lowe's and Sherwin-Williams, resulting in a 2pp loss of market share over the past two years.

How are competitive dynamics evolving the paint industry?

The home improvement industry is at a crossroads, shaped by a digital landscape that continues to grow exponentially - as of 1H24, online sales now account for 37% of the industry's total market share.

Despite economic challenges, the home improvement industry has displayed strong resilience, driven by sustained consumer interest in renovation and DIY projects. However, consumer preferences continue to shift, as more shoppings choose to make purchases online and at smaller retailers. Take an exclusive look at the key consumer trends driving the performance of today’s home improvement market.

Using one of our 40 datasets, we’ve created an index to track owner’s equivalent rent (OER).