Inside Sephora’s Spring Savings Event 2025
What Shoppers Bought, What Shifted — and What It Means for Beauty Brands
As consumer behavior continues to evolve, so do the implications for prestige beauty. Our latest report unpacks key takeaways from Sephora’s highly anticipated Spring Savings Event, revealing powerful insights into spending trends, category performance, and brand winners and losers.
Get the report to uncover:
Why total sales dropped double digits — and which category defied the trend
How shopper behavior is shifting across price points, with clear signs of growing value-consciousness
Which brands gained traction and which lost share across makeup, fragrance, and skincare
What Sephora’s loyalty tiers reveal about the broader state of consumer confidence
Whether you’re a brand, retailer, or investor, this data-driven breakdown of Sephora’s marquee
event offers a crucial lens into the evolving beauty landscape.
*Data reflects Sephora omnichannel sales, excludes Sephora at Kohl’s, and is based on original 2025 promotional dates, not including the extended sale period for Rouge members.
