Power Tool Shoppers Are Shifting: What Brands and Retailers Need to Know
Download our latest report on how shoppers are reshaping the power tool category.
From Amazon’s bundling advantage to shifting brand loyalty, the power tools landscape is evolving.
This report uses transaction data to break down how power tool spend is migrating across channels like Amazon, Home Depot, and Lowe’s. It analyzes how brands like DeWalt, Milwaukee, and Fanttik are performing in a market where convenience, compatibility, and bundled value win the basket.
What’s inside:
Which retailers are gaining and losing wallet share in the power tools category
How Amazon is capturing full project baskets through top-selling kits and attached items
The rise of plug-and-play SKUs and why they dominate shopper preference
Brand-level insights on where DeWalt, Milwaukee, and RYOBI are winning (and losing)
Why basket size is growing on Amazon—and what that means for competitive strategy
