Home Goods Pure Play Winners and Losers
Wayfair’s pandemic gains waning
Wayfair remains the dominant pure player in the home category, with over two times the market share of its closest competitor, Bed Bath & Beyond. However, the retailer’s market share has dipped since the height of the pandemic, from over 30% in April 2020 to about 20% in April 2022.
The online retailer was better positioned than most competitors for the switch to online home purchases and government-mandated store closures. However, in-store consumer foot traffic is rising once again and thus Wayfair’s advantage is narrowing.
Market Share of Top 10 Pure Play Home Goods Brands
United States, Online and Offline Sales | January 2020 - April 2022
Pottery Barn and HomeGoods saw the highest YoY growth in market share in Q1 2022
Pottery Barn and HomeGoods are not only among the top ten largest home goods pure players, but they also saw the highest YoY growth in market share in Q1 2022. Pottery Barn grew 1% to nearly a 6% share while Home Goods grew 0.6% to an over 8% share.
Top 10 Retailers by Change in Market Share
United States, Online and Offline Sales | Q1 2021 vs. Q1 2022
Pottery Barn and HomeGoods gain share with increased customer loyalty
Both HomeGoods and Pottery Barn have gained share via increased customer loyalty.
While Pottery Barn and HomeGoods don’t have the highest level of customer spend retained of brands tracked in the 1Q 2022 YipitData Home Goods Market Share Index, they have seen the largest growth in the metric year-over-year.
In Q1 2022, Pottery Barn increased its share of customer spend retained by five percentage points year-over-year. HomeGoods, meanwhile, increased its share by three percentage points.
Share of Customer Wallet Retained
United States, Online and Offline Sales | Q1 2020 vs. Q1 2021 vs. Q1 2022
Source: Proprietary email receipt data, card transaction data.
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