Home Goods Brand Dynamics on Amazon

Shopper Insights
Written By Katrina Queirolo

Amazon is the largest home goods retailer in the U.S. and during promotional periods like Prime Day 2022 and the 2022 holidays, the retailer’s GMV surpassed that of the top 30 home goods pure players combined.

As such, understanding the brands and subcategories that are winning on the marketplace are more important than ever. YipitData’s Home Goods Brand Dynamics on Amazon report explores this competitive landscape, looking at topics such as: 

  • The top-selling furniture brands on Amazon

  • Home goods subcategory split for top-performing brands

  • Cross-retailer performance for Amazon’s top players in home

Katrina Queirolo
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