YoY Changes in Buyer and Spend Behavior Among DTC Brands Last Holiday Season

Download our latest report to explore how buyer acquisition and spend behavior shifted across DTC brands during the holiday season.

Holiday performance across DTC brands varied meaningfully as brands entered year end, with growth driven by different combinations of buyer expansion and changes in spend per buyer. While some brands saw stronger engagement from existing buyers, others grew primarily by bringing in new shoppers, underscoring the uneven nature of holiday performance across the DTC landscape.

This report examines how buyer and spend dynamics diverged across select DTC brands during the holiday period, highlighting relative movement across key performance metrics and how these patterns played out across a broad range of categories.

In this report, you’ll get:

• Year over year changes in spend per buyer and total buyers across select DTC brands

• A ranking of DTC brands based on holiday period buyer and spend performance

• How spend per buyer growth and buyer growth did not always move in tandem

• Category level view of where buyer growth was concentrated during the holiday period

• Context on differing holiday performance profiles across DTC brands

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