Small Appliances 2025 Performance and Competitive Landscape

Download our latest report for a data driven look at small appliance share shifts, retailer performance, and shopper trends across major retailers.

The small appliances category is undergoing meaningful share reallocation across channels. From Amazon’s first party gains to Costco’s reacceleration and mix rotation, our latest analysis highlights where share is consolidating, which retailers are gaining momentum, and how shopper purchase behavior is evolving.

This report provides a detailed view of retailer level share movement, category mix shifts, SKU performance, and basket attachment dynamics, helping brands understand where competitive pressure is building and where growth is concentrating.

In this report, you’ll get:

• Retailer market share shifts across major retailers

• Trends in shopper purchase intensity

• Costco’s sales reacceleration and T12M growth dynamics

• Subcategory mix changes, including gains in espresso makers and shifts across vacuum and air fryer segments

• Top kitchen small appliance SKUs and basket affinity for coffee, tea, and espresso makers

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