Inside Men’s Shaving: Share and Growth Dynamics Across Amazon and Costco

Written By YipitData for Companies

Download our latest report to explore how Amazon and Costco are reshaping Men’s Shaving.

Recent purchasing data highlights meaningful shifts in where Men’s Razor Cartridges and Handles growth is occurring, with Amazon and Costco accounting for an increasing share of category GMV. While the category remains highly concentrated, brand positions have continued to evolve as growth dynamics diverge across retail environments.

This report examines how Men’s Razor Cartridges and Handles performance has shifted across key retailers, with a closer look at Amazon and Costco.

In this report, you’ll get:

  • Men’s Shaving share across key retail channels

  • Changes in brand positioning within a highly concentrated category

  • Amazon and Costco growth patterns and shifts in brand level contribution

  • Cross category purchase behavior tied to razor and handle baskets at Costco

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