Where Artistry Meets Inclusion: Data Insights From MAC Cosmetics’ Sephora Expansion
Download our latest beauty report to understand MAC’s early performance at Sephora, including brand share, customer acquisition, top SKUs, and competitive dynamics across makeup categories.
MAC’s launch at Sephora represents a major shift in the prestige beauty landscape, altering dynamics in makeup categories like foundation and lip. This report analyzes MAC’s early performance across Sephora and Sephora at Kohl’s, highlighting how the brand is ranking among top makeup players, driving customer acquisition, and competing with established brands. Using transaction-level data, we break down brand share, shopper behavior, and product performance to provide a comprehensive view of MAC’s expansion and its impact on the beauty market.
In this report, you’ll get:
First-month brand performance, including ranking and share across Sephora and Sephora at Kohl’s
Performance differences by channel, highlighting distribution scale and share variations
Customer acquisition trends, including new-to-brand and new-to-Sephora shoppers
Shopper demographics, including age, gender, and race composition versus the broader makeup base
Top-performing SKUs and competitive overlap, including foundation, lip, and key competing brands
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Featured in WWD:
YipitData’s analysis of MAC’s Sephora launch was highlighted in WWD. Read the article here
