LEGO Day: Shopper Behavior and Cross Shopping Trends

Written By YipitData for Companies

Download our latest report to explore how shoppers engaged with LEGO across retailers and categories, including cross shopping behavior, basket composition, and retail spend dynamics.

Shopper behavior around LEGO purchases evolved over the past year as LEGO increasingly appeared within broader shopping trips across retailers and categories. This report examines how LEGO shoppers cross shopped, how LEGO purchases fit into overall basket composition, and how prior LEGO shoppers allocated spend across retailers over time, providing a data driven view into LEGO’s role within the broader retail landscape.

In this report, you’ll get:

  • How LEGO shoppers moved across toy categories and adjacent departments

  • The role of LEGO within broader shopping baskets and attached items

  • How LEGO shopper spend was distributed across retailers

  • Top SKUs shaping LEGO purchases

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