Tracking K-Beauty’s Rise: Retail, Product, and Consumer Trends
Download our latest report for a breakdown of K-Beauty’s 2025 performance, highlighting retailer trends, top product categories, and emerging shopper segments.
K-Beauty has rapidly transitioned from a niche segment to a key growth driver in the U.S. beauty market. This report highlights how category sales have expanded across leading retailers, which products are leading growth, and how shopper demographics are shifting.
What’s in the Report
K-Beauty category growth across online and in-store channels
Retailer-level performance for Amazon, Ulta, Sephora, Kohl’s, and TikTok Shop
Top-performing skincare and makeup subcategories, including serums and foundations
Demographic trends showing stronger engagement from Millennial and Gen X shoppers
