The Home Improvement Holiday Shopper: Insights into Gifting Behavior and Category Spend
Download our latest report to see how gifting behavior and shopper trends influenced Home Improvement sales during the 2024 holiday season.
The holiday season continues to be a key period for Home Improvement retailers, with gifting related categories driving meaningful spikes in sales. As shoppers concentrate more of their spending in November and December, distinct behaviors emerge across categories, retailers, and demographics.
This report analyzes the 2024 holiday period through the lens of the Gifter Cohort—shoppers who allocated the majority of their HI spend during the season. The analysis highlights how gifting activity influenced category mix, retailer penetration, and in basket behavior, offering a clearer view into the consumers driving holiday momentum.
In this report, you’ll get:
Holiday sales trends and category mix shifts
Gifter Cohort size and retailer penetration
Demographic and behavioral patterns of gifters
Tool category insights including pricing and top products
