Beauty Tools Market: Hair and Skincare Device Trends Across Retailers

Download our latest report for a data driven look at how retailer share shifts, brand leadership changes, and hero devices are reshaping the beauty tools category across hair and skincare.

Beauty tools are becoming an increasingly competitive segment as marketplace scale, emerging discovery channels, and product innovation reshape category dynamics. Amazon continues to lead tools sales across hair and skincare, while channels such as TikTok and retailers like Costco are gaining traction in specific segments.

This report breaks down where share is shifting and which brands, retailers, and products are driving the next phase of growth in beauty tools.

In this report, you’ll get:

• Retailer share shifts across hair tools, including Amazon 1P / 3P, Costco and TikTok

• Brand leadership trends at Costco, highlighting Dyson’s expanding position within hair tools

• Top SKUs in hair and skincare tools at Costco and Ulta

• Attachment behavior between Ulta and Sephora hair tool shoppers

• Skincare tools share shifts across retailers and emerging device brands gaining traction at Ulta

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