Holiday Shopping Trends: Key Patterns From Black Friday Through Cyber Monday
Download our latest report to see how Black Friday and Cyber Monday shaped retailer performance, category demand, and online shopping behavior across Home Improvement, Home, Apparel and Beauty.
Holiday 2025 revealed meaningful shifts in where shoppers spent, how categories stacked up during peak moments, and which retailers gained or lost share across the season. The Cyber 5 window (Thanksgiving through Cyber Monday) stood out for major changes in online share, retailer mix, and category-level performance. This 40-page C5 Report breaks down how trends evolved from the Non-Holiday period into the Holiday Season and C5, highlighting the most notable movements in spend, share, and channel dynamics.
In this report, you’ll get:
Seasonal trend comparisons across the Non-Holiday period, Holiday Season, and Cyber 5
Category-level insights spanning Apparel, Beauty, Home, and Home Improvement
Retailer share patterns across Amazon, Walmart, Target, Costco, and more
How online share shifted during Cyber 5
Subcategory and product-level takeaways across key segments
