Amazon Prime Day October 2025: Shopper Trends, Category Shifts & Retailer Performance
Download our latest report for a data-driven breakdown of the 2025 Prime Day event — highlighting retailer performance, category dynamics, and how shopper trends are reshaping spend across major deal weeks.
This report examines how event-week performance compared year over year, which categories captured the most share, and how price sensitivity and basket behavior evolved amid changing promotional strategies.
What’s in the Report:
Sales event lift performance across Amazon, Target, and Walmart
Category-level insights across Electronics, Home, and Home Improvement
Shifts in shopper spend by price tier, basket size, and order value
Year-over-year comparisons highlighting evolving Prime Day trends
