Momentum in Beauty: Inside Amazon’s Summer Beauty Event
Download our Latest Report to Understand How Amazon's Summer Beauty Event Shaped Beauty Market Share, Shopper Migration, Promotional Activity, and Category Performance Across Skincare, Makeup, Hair, and Fragrance.
Amazon continues to strengthen its position within the Beauty industry, creating new promotional moments that influence where consumers shop, what products they buy, and which brands gain momentum. In this report, we analyze Amazon's Summer Beauty Event to uncover shifts in beauty market share, retailer exposure, shopper overlap, category performance, and promotional strategy. We examine how Amazon's Beauty sale impacted leading retailers such as Sephora, Ulta Beauty, Walmart, Target, and CVS, while highlighting the brands, products, and categories that stood out during the event.
In this report, you’ll get:
Beauty market share trends across Amazon, Sephora, Ulta Beauty, and other leading retailers
Shopper overlap and retailer exposure across Amazon and key beauty retailers
Category and price-tier performance across Skincare, Makeup, Hair, and Fragrance
Promotional trends across beauty categories, brands, and products during the Summer Beauty Event
Top-performing brands and products, including Medicube, Biodance, Laura Geller, OGX, Carolina Herrera, Sol de Janeiro, and more
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