Apparel Leakage from Academy Sports to Dick's Sporting Goods

Download our latest report for a data driven look at where Academy Sports shoppers are purchasing apparel and sporting goods outside the retailer, and how those shifts are shaping brand and category dynamics across the sporting goods market.

Academy Sports and Outdoors and Dick's Sporting Goods serve many of the same shoppers across athletic apparel, footwear, and sporting equipment. As competition between retailers intensifies, understanding where shoppers choose to spend can provide insight into brand demand, category preferences, and assortment gaps.

This report analyzes spending by Academy Sports shoppers at Dick's Sporting Goods, examining how shopper purchases vary across brands, product categories, and equipment segments.

In this report, you’ll get:

• Brand dynamics in athletic apparel purchases among Academy Sports shoppers

• Sporting goods brands performance outside Academy Sports

• Spending shifts across major sporting equipment categories

• Product level purchase patterns across competing retailers

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