2025 Home Market Review: Performance Trends Across Channels, Retailers, and Categories
Download our latest report for a data-driven look at how channel shifts, retailer concentration, and category performance shaped the Home market in 2025.
The 2025 Home market was defined by meaningful structural shifts across channels and merchants. While overall sales performance held steady, underlying dynamics evolved across Online and In Store, retailer share concentration intensified, and category trends diverged across the Home landscape.
From digital growth concentration to category-level momentum shifts and a detailed Decor deep dive, this report unpacks where performance strengthened, where pressure emerged, and how competitive positioning evolved across the year.
In this report, you’ll get:
Market overview covering pricing, volume, and promotional trends
Channel mix shifts and the role of digital growth in overall performance
Retailer-level performance and concentration of online gains
Category performance and momentum shifts across key Home segments
Decor deep dive including subcategory trends, channel dynamics, and retailer dispersion
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