Now Covering: Amazon Brands
Understand how 5,000+ 3P and private label brands across dozens of categories and subcategories (Apple, Nike, Samsung, LG, Hanes and more) are performing in the world’s largest marketplace
Gain visibility into brand, product and category-level insights to help analyze the companies you track
Key use cases for clients
Brand Insights
Trends in GMV, Units Sold, and ASP can be used to identify brand-level inflections.
YipitData’s analysis shows that iRobot, which Amazon recently announced it would acquire, captured the highest GMV share (>50%) among 6 major robotic vacuum brands in July, supported by strong Prime Day (7/12-7/13) sales.
Product-level GMV can be used to gauge the performance of new product launches, product mix and the relative performance of competing products.
Apple AirTag sales have sharply accelerated in recent months, despite the product being available on Amazon since its launch in April 2021. Significant MoM GMV growth in July vs. June suggests the importance of Prime Day for relatively new products.
Product Insights
The breakdown of brand GMV by seller can be valuable in analyzing sales and fulfillment channels, which may be used as inputs to model brand revenue and margin structure.
Nearly all of Anker’s GMV on Amazon is sold directly by AnkerDirect, although the share of GMV sold by Amazon appears to have increased modestly over the past 11 months, with a short-term lift in July potentially as a result of Prime Day.
Seller Insights
Our category mapping allows for tracking of Amazon’s category mix as well as relative performance across brands within categories.
The Electronics category was a significant beneficiary of Prime Day 2022, with its share of tracked GMV growing 8 pp M/M to 19% in July and its YoY GMV growth far outpacing that of other categories.
