The Leading Video Games Insights Provider
Reports on competitive dynamics in the U.S. video game industry through interest, engagement and monetization metrics
How successful are in-game updates/seasons in monetizing the user-base? After players purchase a game title, how much do they subsequently spend?
Analyze cumulative in-game spend by season/ content update, and compare on a days-from-release basis
Track user spend retention throughout the different seasons/updates for each game’s lifecycle
Understand spend by different cohorts grouped by month of initial transaction
How do games monetize their player base? Is this growth driven more by the total number of payers or ARPPU?
Analyze spend on a weekly basis to track a game’s total unique spenders
Understand Attach Rate, ARPU, ARPPU, ARPT, ATPPU
Determine cross-game spend and payer migration
Do a game’s top spenders continue to sustain spending levels when faced with increased competition?
Understand how a game’s top spenders also spend on other games
Track spend migration over time and bookings deterioration post competitor launch
View monthly unique users per game and unique games per user
