September 27-28 | voco Chicago Downtown

Your source of truth for category and customer home improvement insights

Make smarter business decisions with visibility on your category and sub-category share by brand or retailer

We solve the problems you struggle with most

  • Navigating multiple sources of truth

    As new datasets become available with varying levels of accuracy, quality and compliance adherence.

  • Managing and funding multiple vendors

    With each specialized data vendor only contributing to a fraction of the full picture.

  • Syncing multiple nuanced data types

    Stitching together sources of partial truth to tell a cohesive story to your organization.

  • Preventing misuse across data sets

    Educating users on which data sources to use to answer which business questions.

A single source of truth for 500+ clients

Our proprietary approach combines various data sources (physical/email receipt, credit card, web-scraped, etc) with predictive modeling to give you the most accurate and granular read on market performance with only 7-10 days lag.

Content Spotlight

1H23 State of the Home Improvement Industry Report

Curious about our sample size in your category?

Diagnose the consumer behaviors driving your performance

  • Market Trends

    Contextualize your performance with sales data by competitor brand in your categories across your key retailers (incl Amazon, Home Depot, and Lowe’s)

  • Consumer Behavior

    Monitor your key competitors’ sell-through, pricing, premium product adoption, retention, cross-shopping, and attachment rates to understand how the market is shifting

  • Product Category Analysis

    Category and sub-category analysis, including customized categorization, granular detail and competitive pricing, discounting, and assortment analysis