Amazon Private Label Disrupting Pet Hard Goods Players

In recent years, there has been a noticeable shift from traditional brick-and-mortar shopping to a preference for online retail among consumers. The pet industry seems to be following suit and embracing the digital shift. This trend is supported by the market share that Amazon has gained in this sector.

Within the pet supplies market holistically, Amazon is gaining share amongst competing retailers such as Petco and Chewy. Metrics displayed below are for the Pet Supply category only, within each retailer.

Pet Supply Brands GMV Y/Y

Sources: Email receipt, in-store receipt, Amazon order and transaction data

Within Amazon specifically, pet hard goods companies like Petmate are being disrupted by Amazon’s 1P pet supplies business. Market share losses for Petmate to AmazonBasics are evident, particularly within the Pet Supplies category.

Monthly GMV Mix by Brand

Sources: Email receipt, in-store receipt, Amazon order and transaction data

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