iPhone 18 Launch Analysis: Pre-Order Rates, Seller Share, and Shopper Demographics

Download YipitData’s latest report on how iPhone 18 pre-orders compare with the iPhone 17 launch.

The iPhone launch is one of the most closely watched events in consumer electronics, and early purchase data offers a first look at how demand is taking shape. YipitData’s new analysis examines how Pro and Pro Max pre-orders compare with last year’s launch, including who pre-ordered and where.

In this report, you’ll get:

• iPhone 18 pre-order rates by model, including the Pro and Pro Max
• iPhone 18 vs. iPhone 17 pre-order rates year over year
• iPhone 18 pre-order share across Apple and other sellers
• Demographic profile of iPhone 18 pre-order shoppers versus post-release shoppers by gender, age, and income

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