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      <image:title>YipitData Blog - Skincare in Focus: Market Trends, K-Beauty Momentum &amp;amp; Shopper Insights - Chelsey Birgisdottir | Beauty Sector Lead</image:title>
      <image:caption>Chelsey is the Beauty Sector Lead at YipitData. She works closely with clients on data-informed strategies, helping uncover actionable insights that guide product development strategy and strengthen retailer partnerships.</image:caption>
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      <image:title>YipitData Blog - Skincare in Focus: Market Trends, K-Beauty Momentum &amp;amp; Shopper Insights - Kate Hofer | Senior Insights Associate</image:title>
      <image:caption>Kate is a Senior Insights Associate at YipitData, where she partners with beauty clients to uncover data-driven insights that inform strategic decision-making. With a focus on skincare and haircare, she leverages data to bring fresh perspectives on performance, consumer behavior, and market trends, helping teams identify opportunities for growth.</image:caption>
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      <image:title>YipitData Blog - Webinar: Emerging Spring Trends in Home Improvement: Key Market Shifts to Watch This Season - Paige Muñoz | Home Improvement Lead</image:title>
      <image:caption>Paige leads the Home Improvement Insights team at YipitData, where she partners with brands to translate data into actionable insights that drive strategic decision-making. Her expertise helps brands understand their performance, market positioning, and evolving consumer behavior to help teams uncover meaningful growth opportunities.</image:caption>
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      <image:title>YipitData Blog - Descript vs Veed vs Kapwing: Who’s Winning AI Video in 2026? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Descript vs Veed vs Kapwing: Who’s Winning AI Video in 2026? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Descript vs Veed vs Kapwing: Who’s Winning AI Video in 2026? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Who’s Winning in AI Video? Synthesia vs HeyGen vs Runway (2026 Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Who’s Winning in AI Video? Synthesia vs HeyGen vs Runway (2026 Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Who’s Winning in AI Video? Synthesia vs HeyGen vs Runway (2026 Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Who’s Winning in AI Video? Synthesia vs HeyGen vs Runway (2026 Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Who’s Winning in AI Video? Synthesia vs HeyGen vs Runway (2026 Data) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Reducing Demand for Project Management Software? New Data on Asana, Atlassian, and monday.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Reducing Demand for Project Management Software? New Data on Asana, Atlassian, and monday.com</image:title>
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      <image:title>YipitData Blog - Is AI Reducing Demand for Project Management Software? New Data on Asana, Atlassian, and monday.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Replacing SaaS? Here’s What the Data Shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Replacing SaaS? Here’s What the Data Shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Replacing SaaS? Here’s What the Data Shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Replacing SaaS? Here’s What the Data Shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Replacing SaaS? Here’s What the Data Shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Replacing SaaS? Here’s What the Data Shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Replacing SaaS? Here’s What the Data Shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Is AI Replacing SaaS? Here’s What the Data Shows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Retailer Challenges and Successes with the Cautious Consumer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/fa6ddcc4-8be1-44ce-bddd-bb539a22b12b/Screenshot+2024-11-19+at+3.01.22%E2%80%AFPM.png</image:loc>
      <image:title>YipitData Blog - Retailer Challenges and Successes with the Cautious Consumer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-11-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/31b9d0a6-4356-46bb-9296-48aaa02091e8/3Q24.png</image:loc>
      <image:title>YipitData Blog - 3Q24 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/241b50d2-10f0-43e9-839a-f4ef15f62967/3Q24+HG+Market+Share+Index.png</image:loc>
      <image:title>YipitData Blog - 3Q24 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>*Crate &amp; Barrel does not include CB2 sales **Bed Bath &amp; Beyond pre-Overstock purchase is not included in this iteration of the Home Goods Market Share Index given that the retailer closed its doors on July 30, 2023. The Bed Bath &amp; Beyond listed on this index includes GMV for Overstock.com pre-July 30, 2023, and for its rebranded website BedBathAndBeyond.com post-July 30. Note: This index includes retailers that were not included in previous indices as YipitData has expanded its data coverage of home retailers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/5ca05dee-cfc8-4a00-98d3-d80a10484bd3/Monthly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players+%284%29.png</image:loc>
      <image:title>YipitData Blog - 3Q24 Home Goods Market Share Index: Pure Players - Key Questions:</image:title>
      <image:caption>How is the industry fairing overall? Has demand for home furniture and goods been maintained or is it tapering? The home market continues to shrink with sales declining 5.3% in 3Q24 YoY, continuing a 11-quarter streak of negative sales growth.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9ad6ac04-a96d-44ba-9c1c-55bdeaf9d370/Monthly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players+%283%29.png</image:loc>
      <image:title>YipitData Blog - 3Q24 Home Goods Market Share Index: Pure Players - HomeGoods sees sustained positive sales growth in 2024</image:title>
      <image:caption>HomeGoods maintained strong performance despite the broader industry downturn, marking its sixth consecutive quarter of positive year-over-year growth. Although growth slowed in Q2 and Q3 compared to Q1 2024, HomeGoods still increased its market share by 1.0 percentage points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e40d9b60-ea5e-4b93-88b8-c5987c53701e/Monthly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players+%282%29.png</image:loc>
      <image:title>YipitData Blog - 3Q24 Home Goods Market Share Index: Pure Players - HomeGoods customer base grew in Q3</image:title>
      <image:caption>The expansion of its customer base has been a key driver of HomeGoods’ success in recent years. Although Q3 saw a slight slowdown compared to Q2, HomeGoods still achieved customer growth, with a 2.3% year-over-year increase in monthly distinct customers.</image:caption>
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      <image:title>YipitData Blog - 3Q24 Home Goods Market Share Index: Pure Players - Increasing customer wallet share drives HomeGoods growth</image:title>
      <image:caption>HomeGoods’ growth in wallet share has been a key driver of its 2024 sales performance. In Q3 2024, the retailer increased its wallet share among customers by 0.4 percentage points year-over-year.</image:caption>
    </image:image>
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      <image:title>YipitData Blog - European Coverage Launch Webcast - Nate Harmon | Director of Research</image:title>
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      <image:title>YipitData Blog - AAPL Webcast - Christopher Goessling | Senior Research Analyst</image:title>
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      <image:title>YipitData Blog - 3Q24 Pictures for PMs Webcast - Sarah Hughes | Director of Product Marketing</image:title>
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      <image:caption>Arsh Tandon | Sr Research Analyst</image:caption>
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      <image:caption>Geoffrey Tseng | Research Analyst</image:caption>
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      <image:title>YipitData Blog - SHW Webcast - Peter Martin | Associate Director of Research</image:title>
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      <image:title>YipitData Blog - ADBE Webcast - Nick Shields | Product Expert Manager (Copy) (Copy)</image:title>
      <image:caption>Nick Shields | Product Expert Manager</image:caption>
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      <image:title>YipitData Blog - ADBE Webcast - Matt Wegner | Research Analyst</image:title>
      <image:caption>Research Analyst</image:caption>
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    <lastmod>2024-08-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1dc8026a-3ecf-4355-805a-0932f73178b0/2Q24+%281%29.png</image:loc>
      <image:title>YipitData Blog - 2Q24 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e42efac0-df47-4d1b-8802-08b50f63fdb3/2Q24+HG+Market+Share+Index.png</image:loc>
      <image:title>YipitData Blog - 2Q24 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>*Crate &amp; Barrel does not include CB2 sales **Bed Bath &amp; Beyond pre-Overstock purchase is not included in this iteration of the Home Goods Market Share Index given that the retailer closed its doors on July 30, 2023. The Bed Bath &amp; Beyond listed on this index includes GMV for Overstock.com pre-July 30, 2023, and for its rebranded website BedBathAndBeyond.com post-July 30. Note: This index includes retailers that were not included in previous indices as YipitData has expanded its data coverage of home retailers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4cd3150b-1034-4589-b404-bf23701aaa60/Monthly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players.png</image:loc>
      <image:title>YipitData Blog - 2Q24 Home Goods Market Share Index: Pure Players - Key Questions:</image:title>
      <image:caption>How is the industry fairing overall? The home market continues to shrink with sales declining 2.4% in 2Q24 YoY, continuing a 10-quarter streak of negative sales growth. Has demand for home furniture and goods been maintained or is it tapering? Although the home goods market sales declined in 2Q 2024, the industry is showing glimmers of recovery with May experiencing positive sales growth of 1% YoY.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/42067bf3-d9b0-4bb1-90c6-533b0047c806/Monthly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players+%282%29.png</image:loc>
      <image:title>YipitData Blog - 2Q24 Home Goods Market Share Index: Pure Players - Ashley Furniture sales growth recovers in Q2 2024</image:title>
      <image:caption>Although La-Z-Boy bested Ashley in growing its market share in Q2 2024, La-Z-Boy was already doing well in the first half of 2023. The more noteworthy performance is Ashley Furniture. For this major furniture retailer, 2Q 2024 marked the end of a prolonged period of negative growth that began in early-2022. In contrast, Ikea, which started 2023 with strong performance, saw its sales growth slow and eventually turn negative towards the end of 2023 and into 2024, culminating in a -12% YoY sales growth in 2Q 2024.</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - 2Q24 Home Goods Market Share Index: Pure Players - Ashley Furniture sees growth in customer base</image:title>
      <image:caption>Over the past three quarters, Ashley Furniture has been losing customers at a slower rate. In 2Q 2024, Ashley Furniture distinguished itself from its peers with a 2% YoY growth in monthly distinct customers, allowing it to regain some market share. Despite its negative sales growth, Ikea also showed signs of reversing the decline in its customer base.</image:caption>
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      <image:caption>Ashley Furniture experienced a 2% increase in average order value (AOV) year-over-year in the second quarter of 2024. This growth contributed to the retailer’s market share gains during this period. In contrast, Ikea's AOV dropped by 16% YOY, underscoring a significant factor behind Ikea’s performance in 2Q of 2024.</image:caption>
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      <image:title>YipitData Blog - EW and TAVR Market Webcast - Katie Tang | Product Expert Manager</image:title>
      <image:caption>Katie Tang | Product Expert Manager</image:caption>
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      <image:title>YipitData Blog - EW and TAVR Market Webcast - Steve Tao | Senior Research Analyst</image:title>
      <image:caption>Steve Tao | Senior Research Analyst</image:caption>
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  <url>
    <loc>https://www.yipitdata.com/resources/blog/1q24-home-goods-index</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2dbb453a-60a0-404a-ba7c-5d087ed4630a/1Q24.png</image:loc>
      <image:title>YipitData Blog - 1Q24 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/28670ea4-cd94-45dc-b591-85d4ddf0c416/1Q24+HG+Market+Share+Index+%281%29.png</image:loc>
      <image:title>YipitData Blog - 1Q24 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>*Crate &amp; Barrel does not include CB2 **Bed Bath &amp; Beyond pre-Overstock purchase is not included in this iteration of the Home Goods Market Share Index given that the retailer closed its doors on July 31, 2023. The Bed Bath &amp; Beyond listed on this index includes GMV for Overstock.com pre-July 31, 2023, and for its rebranded website BedBathAndBeyond.com post-July 31. Note: This index includes retailers that were not included in previous indices as YipitData has expanded its data coverage of home retailers. It does not include Amazon, Walmart, Target as this index is focused on the pure play retailers. Source: Transaction data Published 05/09/24</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/55cfc700-0ea4-4b4d-b516-46802059c678/Monthly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players+%282%29.png</image:loc>
      <image:title>YipitData Blog - 1Q24 Home Goods Market Share Index: Pure Players - The home goods industry continues to decline</image:title>
      <image:caption>The home market continues to shrink with sales declining -7% in 1Q24 YoY. Home retail sales have declined YoY since 1Q23</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e56c2b89-c786-4c82-873b-393b4cebcc44/1Q24+GMV+Growth.png</image:loc>
      <image:title>YipitData Blog - 1Q24 Home Goods Market Share Index: Pure Players - Living Spaces sees strong YoY sales growth</image:title>
      <image:caption>Living Spaces surpassed HomeGoods, Wayfair and Arhaus in quarterly sales growth with its sales growing nearly 12% YoY. Living Spaces’ sales growth indexed well above the overall Home Industry which is experiencing its 9th consecutive quarter of declining sales growth. Living Spaces had the largest 1Q24 sales growth among all retailers on the index.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/935bd01e-0c76-4f9a-ba88-f2249db61229/B%26M+Sales+Growth+by+Retailer.png</image:loc>
      <image:title>YipitData Blog - 1Q24 Home Goods Market Share Index: Pure Players - Living Spaces matches HomeGoods B&amp;M sales growth</image:title>
      <image:caption>Living Spaces and HomeGoods matched in brick &amp; mortar sales growth for 1Q24, with both retailers growing 7.5%. This growth over-indexed to the overall Home Industry, which saw brick &amp; mortar sales down -4.9%. While Arhaus once saw quarterly B&amp;M sales growth averaging ~40% YoY, since 3Q23 it’s sales growth has gradually declined, reaching -20% in 1Q24.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/cf1f2742-8aa7-4706-97b7-304274659085/Online+Sales+Growth+by+Retailer.png</image:loc>
      <image:title>YipitData Blog - 1Q24 Home Goods Market Share Index: Pure Players - Living Spaces leads in online sales growth</image:title>
      <image:caption>Although Living Spaces matched HomeGoods in B&amp;M sales growth during 1Q24, its strong online sales growth was unmatched. Online sales made up more than 26% of Living Spaces 1Q24 sales and grew an impressive 25% YoY.  Note that HomeGoods announced it was ending online shopping at the end of 2023, explaining the decline of nearly 100%. While Living Spaces is thriving in the online channel, other retailers, including e-comm retail giant Wayfair, lag behind. Wayfair’s sales have remained flat over the last few quarters, while the overall Home Industry’s online sales declined -13% YoY.</image:caption>
    </image:image>
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      <image:title>YipitData Blog - 1Q24 Home Goods Market Share Index: Pure Players - Living Spaces sees an uptick in customers in 1Q24</image:title>
      <image:caption>Living Spaces’ quarterly distinct customers have consistently under-indexed relative to the industry as a whole - however, this changed in 1Q24. In the first three months of 2024, Living Spaces attracted roughly the same number of customers as they did in 1Q22 - an anomaly for both the industry as a whole, and key competitors such as Wayfair. Part of the slowdown for Arhaus has been a decline in customers coming through its doors. 29% fewer customers shopped at Arhaus in 1Q24 compared to 1Q22.</image:caption>
    </image:image>
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      <image:caption>Pavel Dekhman | Senior Research Analyst</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Nick Shields | Product Expert Manager</image:caption>
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      <image:caption>Matt Wegner | Research Analyst</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - The Rise of the Online Marketplace in Home Improvement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/628a2636-36bf-4d5d-b440-0e6f80368fe9/FreshPet+GMV+Growth.png</image:loc>
      <image:title>YipitData Blog - Are Generalists Pushing Out Pet Supply Pure Players? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/trends-in-food-beverage-at-costco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1706121442159-G1FB2E1SXE5C90LR11OA/unnamed.png</image:loc>
      <image:title>YipitData Blog - Trends in Food &amp;amp; Beverage at Costco</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1706121445937-W6ZXLLWHQCMQ0NO1W0MO/unnamed.png</image:loc>
      <image:title>YipitData Blog - Trends in Food &amp;amp; Beverage at Costco</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/investor-webcast-20240131-real-estate-market-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1706124755977-6QHEP03M6SPQ28HURXAP/6261673f7f1fd44b3fd60692wir6vhcqnznkndoapkg7hxfnrdri3ulk-250x250.jpg</image:loc>
      <image:title>YipitData Blog - Real Estate Market Insights Webcast - Arsh Tandon</image:title>
      <image:caption>Senior Research Analyst</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1706124736444-VZT5MQNA25AZ85SOHZJ8/Aditya+Kalgutkar+%7C+Senior+Research+Analyst.jpg</image:loc>
      <image:title>YipitData Blog - Real Estate Market Insights Webcast - Aditya Kalgutkar</image:title>
      <image:caption>Senior Research Analyst</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/amazon-hi-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1ac757e5-c384-4ee8-b937-e314339a3963/Amazon+in+HI+Report.png</image:loc>
      <image:title>YipitData Blog - [Report] Amazon in Home Improvement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/4q23-home-goods-index</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/17c5de51-c46d-4609-bfaf-8e0964bd96db/4Q23.png</image:loc>
      <image:title>YipitData Blog - 4Q23 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/28220d53-1ae9-48c8-84d0-1cfe93d01687/4Q23+HG+Market+Share+Index+%281%29.jpg</image:loc>
      <image:title>YipitData Blog - 4Q23 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>*Crate &amp; Barrel includes CB2 sales; Bed Bath &amp; Beyond pre-Overstock purchase is not included in this iteration of the Home Goods Market Share Index given that the retailer closed its doors on July 31, 2023. The Bed Bath &amp; Beyond listed on this index includes GMV for Overstock.com pre-July 31, 2023, and for its rebranded website BedBathAndBeyond.com post-July 31. Does not include Amazon, Walmart, Target as this index is focused on the pure play retailers Source: Transaction data Published 01/18/24</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c0b37255-327d-44d2-9ce4-d86578cd5cf1/Monthly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players.png</image:loc>
      <image:title>YipitData Blog - 4Q23 Home Goods Market Share Index: Pure Players - The home goods industry continues to decline</image:title>
      <image:caption>The home market continues to shrink with sales declining 4% in 4Q23 YoY, continuing a 8-quarter streak of negative sales growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e621eba8-3737-49ab-adbc-934b126d22a5/4Q23+GMV+Growth+%282%29.png</image:loc>
      <image:title>YipitData Blog - 4Q23 Home Goods Market Share Index: Pure Players - HomeSense and HomeGoods see strong YoY sales growth</image:title>
      <image:caption>HomeSense and HomeGoods, both TJX companies, had some of the strongest YoY sales growth in 4Q23 among home retail pure players. Both companies well over-indexed compared to the Home Goods industry.  HomeSense, a Canadian chain, is a relatively new player in the U.S. market with its first U.S. store opening in 2017.  Williams Sonoma also saw a strong performance in 4Q23. 4Q is typically the highest grossing quarter of the year for Williams Sonoma, due to its popularity with holiday shoppers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c4269884-e26e-499a-979e-b8a8f1052776/Monthly+GMV+Growth.png</image:loc>
      <image:title>YipitData Blog - 4Q23 Home Goods Market Share Index: Pure Players - HomeSense adds 8 stores in 2023</image:title>
      <image:caption>HomeSense sales saw explosive growth in early 2023. One factor driving HomeSense’s performance is an increase in store openings. In January 2022, HomeSense had 39 stores. By January 2023 they had added 7 more. As of January 2024, they have over 54 stores.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/87757955-e010-4e04-8824-fd7a83807780/Monthly+Distinct+Customer+Growth.png</image:loc>
      <image:title>YipitData Blog - 4Q23 Home Goods Market Share Index: Pure Players - HomeSense is growing a strong customer base</image:title>
      <image:caption>Growth of its customer base is another factor contributing to HomeSense’s strong GMV growth. The retailer saw explosive growth in its distinct monthly customers in early 2023, achieving over 100% YoY growth in Jan 2023. Further, HomeSense’s monthly distinct customers grew between 12% to 27% YoY during 4Q23. Conversely, Williams Sonoma has seen YoY declines in its number of distinct monthly customers throughout 2023. The number of distinct monthly customers shopping at Williams Sonoma declined between -13% and -6% YoY.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/77f18622-5915-4d25-94e4-6f4f16e18436/Monthly+AOV+Growth.png</image:loc>
      <image:title>YipitData Blog - 4Q23 Home Goods Market Share Index: Pure Players - High AOV’s drive sales growth for Williams Sonoma</image:title>
      <image:caption>Higher AOVs, not higher number of customers, have been driving sales growth for Williams Sonoma. AOV at Williams Sonoma increased  5%-10% YoY in 4Q23. The inverse was true for HomeGoods and HomeSense. HomeGoods and HomeSense saw declining AOVs for most of 2023.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/frominsighttoaction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/55113450-4c67-4fe9-a3a7-49757cce56e0/image-asset.jpg</image:loc>
      <image:title>YipitData Blog - From Insight to Action: Walmart’s Commitment to a Data-Driven Future with YipitData - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7444125f-d02f-4c94-82e1-aa66ce6a1304/image-asset.jpg</image:loc>
      <image:title>YipitData Blog - From Insight to Action: Walmart’s Commitment to a Data-Driven Future with YipitData</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/investor-webcast/20240116-q4-top-insights-webcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1704730678354-SJL2TKDW5O7ZA4OVTN0N/Nick+Shields+%7C+Product+Expert+Manager.png</image:loc>
      <image:title>YipitData Blog - Q4 Top Insights Webcast - Nick Shields</image:title>
      <image:caption>Product Expert Manager</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1704730748522-MC9HVR8KLTRMC4ETFZMZ/Katie+Tang+%7C+Product+Expert+Manager.jpg</image:loc>
      <image:title>YipitData Blog - Q4 Top Insights Webcast - Katie Tang</image:title>
      <image:caption>Product Expert Manager</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1704730809407-4W2L7UZMXVMHP2475S0M/626167463e093843e2a447cbet3rwvx5aqjjvviw3bketinqlsog4e0v-250x250.jpg</image:loc>
      <image:title>YipitData Blog - Q4 Top Insights Webcast - Geoffrey Tseng</image:title>
      <image:caption>Research Associate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1704730814883-39FXHA9JZ5BB4JJNXTTC/64c7b93845741b69525ff760zIv-nAwGmjxA6PhjZCCPQh4xdsPb9_ER-250x250-1.png</image:loc>
      <image:title>YipitData Blog - Q4 Top Insights Webcast - Grace Kim</image:title>
      <image:caption>Research Associate</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/yipitdata-oer-index-december-update</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1704812906686-14J1U13DNX3R1TBX2JIR/unnamed1.png</image:loc>
      <image:title>YipitData Blog - YipitData OER Index - December Update</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1704812906623-ODQH87OCWN5LD1KEQBQ2/unnamed2.png</image:loc>
      <image:title>YipitData Blog - YipitData OER Index - December Update</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/ulta-leveraging-alternative-data-to-validate-long-term-investment-insight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/0601c545-1492-47c1-938e-bac724976c82/ulta1.png</image:loc>
      <image:title>YipitData Blog - ULTA: Leveraging Alternative Data to Validate Long-Term Investment Insight - Make it stand out</image:title>
      <image:caption>Source: Consumer Receipt Panel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/33f85eb8-12dd-4ee3-9951-b91af321fbef/ulta2.png</image:loc>
      <image:title>YipitData Blog - ULTA: Leveraging Alternative Data to Validate Long-Term Investment Insight - Make it stand out</image:title>
      <image:caption>Source: Consumer Receipt Panel Note: New SKUs are defined as items purchased in our consumer panel for the first time as identified by the captured UPC number in the trailing 3 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1a6ed536-0fa1-4565-8716-0fca2e6e9427/ulta3.png</image:loc>
      <image:title>YipitData Blog - ULTA: Leveraging Alternative Data to Validate Long-Term Investment Insight - Make it stand out</image:title>
      <image:caption>Source: Consumer Receipt Panel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/growing-influence-hi-pros</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f68f4f58-44bb-43f6-b448-a120fcdc0cb1/%23+of+Product+Categories+in+Pros+Building+Materials+Orders.png</image:loc>
      <image:title>YipitData Blog - The Growing Influence of Home Improvement Pros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/b396edcf-8332-4cc2-a887-cff15b58a4d5/Pros+Share+of+Wallet+by+Category.png</image:loc>
      <image:title>YipitData Blog - The Growing Influence of Home Improvement Pros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a8511703-46bb-45f3-a0f6-13d5ee266de0/Pros+YoY+Growth+in+Spend.png</image:loc>
      <image:title>YipitData Blog - The Growing Influence of Home Improvement Pros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/amazon-private-label-disrupting-pet-hard-goods-players</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/37ca9fd6-76e6-48e4-981d-82506e64752b/image+%283%29.png</image:loc>
      <image:title>YipitData Blog - Amazon Private Label Disrupting Pet Hard Goods Players - Make it stand out</image:title>
      <image:caption>Sources: Email receipt, in-store receipt, Amazon order and transaction data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ecdbda13-a934-4bab-9692-fb3717246b7b/image+%284%29.png</image:loc>
      <image:title>YipitData Blog - Amazon Private Label Disrupting Pet Hard Goods Players - Make it stand out</image:title>
      <image:caption>Sources: Email receipt, in-store receipt, Amazon order and transaction data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/amazon-2023c5-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/analyzing-netflixs-recent-moves-in-the-streaming-video-landscape</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/aff4ec5d-177a-4fe1-9672-40105d0a4326/netflix1.png</image:loc>
      <image:title>YipitData Blog - Analyzing Netflix's Recent Moves in the Streaming Video Landscape - Make it stand out</image:title>
      <image:caption>Source: Email receipt data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c02e9c69-ac39-48d1-a91f-6b0ac6071533/netflix2.png</image:loc>
      <image:title>YipitData Blog - Analyzing Netflix's Recent Moves in the Streaming Video Landscape - Make it stand out</image:title>
      <image:caption>Source: Email receipt data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f0f81978-c731-4a6e-affe-939616f50164/netflix3.png</image:loc>
      <image:title>YipitData Blog - Analyzing Netflix's Recent Moves in the Streaming Video Landscape - Make it stand out</image:title>
      <image:caption>Source: Email receipt data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2ea85e92-d3d8-4fea-bc92-bd17b5f497e6/netflix4.png</image:loc>
      <image:title>YipitData Blog - Analyzing Netflix's Recent Moves in the Streaming Video Landscape - Make it stand out</image:title>
      <image:caption>Source: Email receipt data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/introducing-the-yipitdata-oer-index</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1701908014235-PV7K0S9ACPGUZOJREGJU/yipit+oer+index+vs+cpi+oer+yy.png</image:loc>
      <image:title>YipitData Blog - Introducing the YipitData OER Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1701905706239-63LJONLFHFQ3CYBB21CP/yipit+oer+index+cs+cpi+oer+mm.png</image:loc>
      <image:title>YipitData Blog - Introducing the YipitData OER Index</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/pros-hi-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/90760094-d1c7-441b-ac04-83518d21d77a/Pros+Report.png</image:loc>
      <image:title>YipitData Blog - [Report] Unpacking Home Improvement Pros Purchasing Patterns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-self-storage-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1701358893666-IPUU53OM6TVFYYIUDV8H/Nick+Shields+%7C+Product+Expert+Manager.png</image:loc>
      <image:title>YipitData Blog - Self Storage Launch Webcast - Nick Shields | Product Expert Manager</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1701358914989-I82RUVVSI96RHTY69U2S/Aditya+Kalgutkar+%7C+Senior+Research+Analyst.jpg</image:loc>
      <image:title>YipitData Blog - Self Storage Launch Webcast - Aditya Kalgutkar | Senior Research Analyst</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/amazon-prime-day-2023-black-friday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/3c81a2b4-20f2-409d-ad0a-bc8474daa363/Quarterly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players.jpg</image:loc>
      <image:title>YipitData Blog - What Amazon stands to gain from its Black Friday Sales Event - Prime Day Events growing rapidly YoY</image:title>
      <image:caption>Amazon Prime day events are growing significantly year over year. July 2023 Prime Day sales grew 32% and Oct 2023 Prime Day sales grew 39%, when compared to their respective prior year’s sales event. July 2023 Prime Day sales totaled over $7.7B for the two day sales event, with daily sales peaking on July 11th at $4.2B - about 3.2x July’s average daily sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d21f8208-8c45-4887-9eee-47437accd639/Quarterly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players+%282%29.png</image:loc>
      <image:title>YipitData Blog - What Amazon stands to gain from its Black Friday Sales Event - Amazon gains share in Air Conditioners and Fans during Prime Day weeks</image:title>
      <image:caption>In July, Amazon’s subcategory market share significantly over indexed vs monthly average during Prime Day weeks. Further, Amazon is continuing to grow market share YoY in these subcategories during Prime Day weeks. These seasonal subcategories don’t have high purchase frequencies, with the average frequency close to 1 per quarter. This steals a valuable selling opportunity in seasonal subcategories like Air Conditioners and Fans from major home improvement retailers like The Home Depot and Lowe’s.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-us-brands-for-consumer-pe</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
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      <image:title>YipitData Blog - US Brands for Consumer Private Equity Webcast - Nate Harmon | Director of Research</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - US Brands for Consumer Private Equity Webcast - Connor Chabot | Director of Private Equity</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-ecommerce-se-tiktok</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
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      <image:title>YipitData Blog - E-Commerce SE &amp;amp; TikTok Webcast - Nick Shields | Product Expert Manager</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1701100445197-970P1YGUNFL4S8BRZV1O/Kenny+Chia+%7C+Research+Specialist.png</image:loc>
      <image:title>YipitData Blog - E-Commerce SE &amp;amp; TikTok Webcast - Kenny Chia | Research Specialist</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/us-brands-consumer-category-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/dac7bd51-bdaf-4bb9-8443-1a88ea39ee39/brands1.png</image:loc>
      <image:title>YipitData Blog - U.S. Brands: Consumer Category Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/fe4312c0-c179-4cc2-b239-f4e25d7f69ce/brands2.png</image:loc>
      <image:title>YipitData Blog - U.S. Brands: Consumer Category Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/23637496-22fe-409a-8656-22e0528a0a2c/brands3.png</image:loc>
      <image:title>YipitData Blog - U.S. Brands: Consumer Category Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-consumer-brand-tickers-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
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      <image:title>YipitData Blog - Consumer Brand Tickers Launch Webcast - Nate Harmon | Director of Research</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1701100761272-23GHP96RRQEE4XSNJ5KA/Leon+Chiang+%7C+Research+Associate.jpg</image:loc>
      <image:title>YipitData Blog - Consumer Brand Tickers Launch Webcast - Leon Chiang | Research Associate</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/usecase-analyzing-temus-impact-on-retailers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/35c9052f-cc0d-469f-9e2a-0f11c38742d9/temu1.png</image:loc>
      <image:title>YipitData Blog - Analyzing Temu's Impact on Retailers - Make it stand out</image:title>
      <image:caption>Source: US transaction data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/376d3774-5dd2-4f83-856e-bc44fd0fd3c3/temu2.png</image:loc>
      <image:title>YipitData Blog - Analyzing Temu's Impact on Retailers - Make it stand out</image:title>
      <image:caption>Source: US transaction data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a341f67c-daaa-4b1a-8d5b-7a55b8c5f534/temu3.png</image:loc>
      <image:title>YipitData Blog - Analyzing Temu's Impact on Retailers - Make it stand out</image:title>
      <image:caption>Source: US transaction data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/568a2f3a-5a5c-4ddb-af02-a1efeb9f7aaf/temu4.png</image:loc>
      <image:title>YipitData Blog - Analyzing Temu's Impact on Retailers - Make it stand out</image:title>
      <image:caption>Source: US transaction data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/3q23-home-goods-index</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a991a8fe-8a85-46d6-8346-45d354652800/3Q23+%281%29.png</image:loc>
      <image:title>YipitData Blog - 3Q23 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9ec17faf-8643-4c50-87a1-965a6dd09104/3Q23%2BHG%2BMarket%2BShare%2BIndex%2B%282%29.png</image:loc>
      <image:title>YipitData Blog - 3Q23 Home Goods Market Share Index: Pure Players - Make it stand out</image:title>
      <image:caption>*Crate &amp; Barrel includes CB2 sales; Bed Bath &amp; Beyond pre-Overstock purchase is not included in this iteration of the Home Goods Market Share Index given that the retailer closed its doors on July 30, 2023. The Bed Bath &amp; Beyond listed on this index includes GMV for Overstock.com pre-July 30, 2023, and for its rebranded website BedBathAndBeyond.com post-July 30. Does not include Amazon, Walmart, Target as this index is focused on the pure play retailers Source: Transaction data Published 10/17/23</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/39250be9-ef01-4e88-afc8-7dbeea6654ae/Quarterly+GMV+%26+YoY+Growth%2C+Top+30+Home+Goods+Pure+Players.png</image:loc>
      <image:title>YipitData Blog - 3Q23 Home Goods Market Share Index: Pure Players - The home goods industry continues to decline</image:title>
      <image:caption>The home market continues to shrink with sales declining 6% in 3Q23 YoY, continuing a 7-quarter streak of negative sales growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6d5c4712-4a54-4cbd-b414-ba722c8e1e65/Yearly+GMV+YTD_+Wayfair%2C+Overstock%2C+Bed+Bath+%26+Beyond.png</image:loc>
      <image:title>YipitData Blog - 3Q23 Home Goods Market Share Index: Pure Players - Some generalist retailers experience similar home retail sales declines</image:title>
      <image:caption>Target home retail sales have suffered negative sales growth for the past year, with online sales declining -by 17% and brick-and-mortar sales declining -by 9% YoY. Walmart’s home retail sales have been hit hard with brick-and-mortar sales growth remaining in the negatives for the past 7 quarters. Online home sales for Walmart have been doing well, with home growing 13% YoY in 3Q 2023. Amazon, on the other hand, continues to see climbing home retail sales, with home retail growing an astounding 25% YoY.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1fb60c68-86ff-4d30-8487-bc39a3e8a114/Bed%2C+Bath+%26+Beyond+Monthly+GMV+and+YoY+Growth.png</image:loc>
      <image:title>YipitData Blog - 3Q23 Home Goods Market Share Index: Pure Players - Overstock rebrands to BedBathAndBeyond.com</image:title>
      <image:caption>The last month Overstock.com had positive sales growth was in November 2021. Since then the online retailer has suffered nearly two years of declining sales growth. With the purchase and rebrand to BedBathAndBeyond.com in August 2023, the retailer saw softening declines in sales growth, which went from  -25% YoY to -11 % YoY but the strategic move has yet to impact sales performance in a positive way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c9c02ff5-4374-4724-a9c3-f8be1b3301b7/Average+Selling+Price%2C+Bed%2C+Bath+%26+Beyond.png</image:loc>
      <image:title>YipitData Blog - 3Q23 Home Goods Market Share Index: Pure Players - Overstock ASP Evolution</image:title>
      <image:caption>Prior to its rebrand to BedBathAndBeyond.com, Overstock’s ASP was north of $200, a significantly higher value than Bed Bath &amp; Beyond’s online ASP of $80-$90. With the rebrand to BedBathAndBeyond.com, it will be interesting to see if BBBY/Overstock will maintain a higher ASP or go for products with lower ticket prices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/64aa632c-c553-430e-ab47-5e6c851262ed/Wallet+Share%2C+BBBY+online+shoppers.png</image:loc>
      <image:title>YipitData Blog - 3Q23 Home Goods Market Share Index: Pure Players - BBBY shoppers growing spending at HomeGoods</image:title>
      <image:caption>Bed Bath &amp; Beyond online shoppers have increasingly devoted a larger share of their wallet to HomeGoods. In a span of a year, HomeGoods’s wallet share among Bed Bath &amp; Beyond online shoppers (pre-Overstock purchase) grew from 10% to 14% in 3Q 2023.  With Overstock rebranding to BedBathAndBeyond.com, it might have a tough job drawing back customers from other retailers, such as HomeGoods and IKEA, which have grown popular with its inherited customer base. *Wallet share was calculated by looking at sales generated from BBBY online customers (pre-Overstock rebrand) at the retailers listed in the index.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
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    <lastmod>2023-12-18</lastmod>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
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  <url>
    <loc>https://www.yipitdata.com/resources/blog/mkt-intelligence-home-improvement</loc>
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    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
  </url>
  <url>
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      <image:title>YipitData Blog - LULU Belt Bag: New Product Provides Access to Younger Demographic Leading to Topline Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/434b70e5-2900-494d-ac78-02e4f67f41da/T90+bags.png</image:loc>
      <image:title>YipitData Blog - LULU Belt Bag: New Product Provides Access to Younger Demographic Leading to Topline Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c37dfcca-c886-4131-bc3c-5cf3f16783b2/Bags+first+purchase.png</image:loc>
      <image:title>YipitData Blog - LULU Belt Bag: New Product Provides Access to Younger Demographic Leading to Topline Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-instacart-pre-ipo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
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      <image:title>YipitData Blog - Instacart Pre-IPO Webcast - Nick Shields | Product Expert Manager</image:title>
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      <image:title>YipitData Blog - Instacart Pre-IPO Webcast - Aditya Kalgutkar | Senior Research Analyst</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-20230914-home-improvement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-28</lastmod>
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      <image:title>YipitData Blog - Changing Consumer Trends in Home Improvement&lt;/span&gt; - Dan Katz | Sr Mgr of Product</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1701109926674-4MX2BIFUM790FV79M4A6/katrinaq.jpg</image:loc>
      <image:title>YipitData Blog - Changing Consumer Trends in Home Improvement&lt;/span&gt; - Katrina Queirolo | Sr Marketing Mgr</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/home-improvement-boom</loc>
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    <lastmod>2023-12-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1bae6343-b6d9-4626-9a4c-ef2e3f3edabe/Channel+Share+Home+Improvement+Industry.png</image:loc>
      <image:title>YipitData Blog - The Home Improvement Boom: Evolving Consumer Behaviors in a Post-Pandemic Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/87a42c9f-eeba-40a1-bba8-874225f81fbf/GMV+Share+of+Home+Improvement+Market+by+Merchant+Type.png</image:loc>
      <image:title>YipitData Blog - The Home Improvement Boom: Evolving Consumer Behaviors in a Post-Pandemic Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f3dbf2a7-9082-49dc-81cb-332cae79d3d0/Market+Share+by+Retailer.png</image:loc>
      <image:title>YipitData Blog - The Home Improvement Boom: Evolving Consumer Behaviors in a Post-Pandemic Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>YipitData Blog - Online Grocery Trends: A Shift to Pickup Ordering? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9d9077c3-cb1d-4db2-b254-12f05e038874/Instacart+pickup+pct+by+grocer.png</image:loc>
      <image:title>YipitData Blog - Online Grocery Trends: A Shift to Pickup Ordering? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/03252705-9e2c-443a-afc0-061cb3d50d29/Instacart+user+breakdown+by+order+type.png</image:loc>
      <image:title>YipitData Blog - Online Grocery Trends: A Shift to Pickup Ordering? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.yipitdata.com/resources/blog/concrete-sales-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2e592454-ea1e-43f8-9e6c-9cdee8136f9d/concrete3.png</image:loc>
      <image:title>YipitData Blog - Concrete Sales: Top Brands &amp;amp; Performance Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/158b4a14-8d15-488c-b25f-b411a72cc977/concrete1.png</image:loc>
      <image:title>YipitData Blog - Concrete Sales: Top Brands &amp;amp; Performance Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/78b3901b-5337-43e4-801d-0aee475e9074/concrete1+-+Copy.png</image:loc>
      <image:title>YipitData Blog - Concrete Sales: Top Brands &amp;amp; Performance Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Long Term Themes Webcast - Nick Shields | Product Expert Manager</image:title>
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      <image:title>YipitData Blog - Long Term Themes Webcast - Katie Tang | Product Expert Manager</image:title>
      <image:caption />
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      <image:title>YipitData Blog - Long Term Themes Webcast - Josh Phillips | Research Associate</image:title>
      <image:caption />
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      <image:title>YipitData Blog - Long Term Themes Webcast - Dylan McDonald | Research Associate</image:title>
      <image:caption />
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      <image:title>YipitData Blog - Long Term Themes Webcast - Matt Wegner | Research Analyst</image:title>
      <image:caption />
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    <loc>https://www.yipitdata.com/resources/blog/building-lumber-subcategory-breakdown</loc>
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    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d085401f-074d-4a16-aa11-4634b46ff5a4/subcat+2.png</image:loc>
      <image:title>YipitData Blog - Building &amp;amp; Lumber Subcategory Breakdown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/65b992d0-a7c7-4901-a40c-734ca41d70b9/test5.png</image:loc>
      <image:title>YipitData Blog - Building &amp;amp; Lumber Subcategory Breakdown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ca01adc0-e361-4f8d-8b6c-78c9ed712edf/subcat3+-+Copy.png</image:loc>
      <image:title>YipitData Blog - Building &amp;amp; Lumber Subcategory Breakdown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/tools-retail-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
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      <image:title>YipitData Blog - Tools Retail Trends: Shifting Dynamics and Emerging Players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/80800bcd-c52c-4ea7-bb2d-68cd3bd110fe/hi+report+%235+%281%29.png</image:loc>
      <image:title>YipitData Blog - Tools Retail Trends: Shifting Dynamics and Emerging Players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8b5d47a0-14b7-4800-8f98-b0e9d4dd315b/hi+report+%236+%281%29.png</image:loc>
      <image:title>YipitData Blog - Tools Retail Trends: Shifting Dynamics and Emerging Players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.yipitdata.com/resources/blog/webcast-carvana-coverage-update</loc>
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    <priority>0.5</priority>
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      <image:title>YipitData Blog - Carvana Coverage Update Webcast - Nick Shields | Product Expert Manager</image:title>
      <image:caption />
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    <image:image>
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      <image:title>YipitData Blog - Carvana Coverage Update Webcast - Danny Chang | Research Associate</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/bathroom-reno-pricing-strat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/22eabfd7-78cf-4266-ad07-96ddcb969277/Bath+%2B+Plumbing+4_+Top+Toilet+Brands+at+HD%2C+Lowe%27s+Amazon.png</image:loc>
      <image:title>YipitData Blog - Flushing Out the Competition: Toilet &amp;amp; Bidet Pricing Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/60355043-63d6-4d29-b424-0d555a5b2d2e/Bath+%2B+Plumbing+4_+Toilet+and+Bidet+Top+Brand+ASP.png</image:loc>
      <image:title>YipitData Blog - Flushing Out the Competition: Toilet &amp;amp; Bidet Pricing Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-live-summer-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1701102555732-L8N677M4YP0TY60IHV4C/James+Kryza+%7C+Client+Strategy+Manager.jpg</image:loc>
      <image:title>YipitData Blog - YipitData Live Summer Launch Webcast - James Kryza | Client Strategy Manager</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/1h23-hi-industry-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/33bb092d-18e5-4891-bcd6-be5dbf0740f5/State+of+the+Home+Improvement+Report+%283%29.png</image:loc>
      <image:title>YipitData Blog - [Report] 1H23 State of the Home Improvement Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/cross-shopping-trends-bathroom-reno</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c94f319f-e68a-413a-9878-05b397ca5fd1/Bath+%2B+Plumbing+3_+Multiple+sub-cat+shopping+across+retailers.png</image:loc>
      <image:title>YipitData Blog - Cross-Shopping Trends in Bathroom Renovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7c5b9732-1250-4209-86c3-825e9e8e29c8/Bath+%2B+Plumbing+3_+Toilet+and+Bidet+cross-subcat+shopping.png</image:loc>
      <image:title>YipitData Blog - Cross-Shopping Trends in Bathroom Renovation - Make it stand out</image:title>
      <image:caption>* Cross-category share is not mutually exclusive, as a customer may shop in more than 1 additional bathroom renovation subcategory</image:caption>
    </image:image>
  </url>
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    <loc>https://www.yipitdata.com/resources/blog/building-lumber-2q23-sales-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6e2ddf08-b5f0-4c42-8c6e-5fdf934af0a4/Blog+Test3+-+Including+all.png</image:loc>
      <image:title>YipitData Blog - Building &amp;amp; Lumber 2Q23 Sales Channel Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - Building &amp;amp; Lumber 2Q23 Sales Channel Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/61d232a0-7809-44de-8dbf-fcf5007985c3/wayfair%2C+overstock%2C+homegoods+%281%29.png</image:loc>
      <image:title>YipitData Blog - Key Players Profiting from Bed Bath &amp;amp; Beyond’s Bankruptcy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - Key Players Profiting from Bed Bath &amp;amp; Beyond’s Bankruptcy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/b3ce5908-c67f-43a1-8f0b-754bac85afee/bbby+shoppers+cat+share+at+wayfair+%281%29.png</image:loc>
      <image:title>YipitData Blog - Key Players Profiting from Bed Bath &amp;amp; Beyond’s Bankruptcy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/customer-loyalty-bathroom-reno</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/671d5ea1-dc92-4198-883c-423d85e0bfe6/Bath+%2B+Plumbing+2_+Brand+performance+by+channel.png</image:loc>
      <image:title>YipitData Blog - Share of Category Requirement by Channel in Bathroom Renovation - Make it stand out</image:title>
      <image:caption>Retailers: Home Depot, Lowe’s, Menards, Ace, and Walmart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/38d524c9-6f6d-40db-90b1-7bd66719f87b/Bath+%2B+Plumbing+2_+Online+Leakage+-+Copy.png</image:loc>
      <image:title>YipitData Blog - Share of Category Requirement by Channel in Bathroom Renovation - Make it stand out</image:title>
      <image:caption>Retailers: Home Depot, Lowe’s, Menards, Ace, and Walmart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e4ae1c5d-7ebf-4329-b45b-e26efa14b18f/Bath+%2B+Plumbing+2_+B%26M+Leakage+-+Copy.png</image:loc>
      <image:title>YipitData Blog - Share of Category Requirement by Channel in Bathroom Renovation - Make it stand out</image:title>
      <image:caption>Retailers: Home Depot, Lowe’s, Menards, Ace, and Walmart</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/kohls-sephora-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a04e3eaa-c99b-4476-9921-ecf8d2d486ee/2023+06+22+beauty+3.1.png</image:loc>
      <image:title>YipitData Blog - How Kohl’s Grew it’s Customer Base with a Sephora Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8faf903e-a6cf-4707-9d80-4e03f29d163d/2023+06+22+beauty+3.2.png</image:loc>
      <image:title>YipitData Blog - How Kohl’s Grew it’s Customer Base with a Sephora Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/2q23-hgmsi-winners-losers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
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      <image:title>YipitData Blog - 2Q23 Home Goods Market Share Winners and Losers - Make it stand out</image:title>
      <image:caption>Does not include Amazon, Walmart, Target as this index is focused on the pure play retailers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/fc533515-453b-4c3c-a720-89d86ca26e6c/Q1+2023+Index_+GMV+and+YoY+Growth%2C+Industry+%283%29.png</image:loc>
      <image:title>YipitData Blog - 2Q23 Home Goods Market Share Winners and Losers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/bathroom-reno-surge-leading-retailers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
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      <image:title>YipitData Blog - Unpacking the Bathroom Renovation Surge: What Retailer Reigns? - Make it stand out</image:title>
      <image:caption>Retailers include: Home Depot, Lowe’s, Amazon, Menards, Grainger, Walmart, and Ace (Amazon and Grainger are Online Only)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/afdd2270-c023-4c36-a112-83bae1aa5dac/Bath+%2B+Plumbing_+GMV+by+uct_3.png</image:loc>
      <image:title>YipitData Blog - Unpacking the Bathroom Renovation Surge: What Retailer Reigns? - Make it stand out</image:title>
      <image:caption>Retailers include: Home Depot, Lowe’s, Amazon, Menards, Grainger, Walmart, and Ace (Amazon and Grainger are Online Only)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/134db958-fc56-49a5-954d-7d8d511b468e/Bath+%2B+Plumbing_+Merchant+Market+Share.png</image:loc>
      <image:title>YipitData Blog - Unpacking the Bathroom Renovation Surge: What Retailer Reigns? - Make it stand out</image:title>
      <image:caption>Retailers include: Home Depot, Lowe’s, Amazon, Menards, Grainger, Walmart, and Ace (Amazon and Grainger are Online Only)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-apparel-sector</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
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      <image:title>YipitData Blog - Apparel Sector Webcast - Leon Chiang | Research Associate</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/webcast-home-improvement-sector</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
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      <image:title>YipitData Blog - Home Improvement Sector Webcast - Daniel Katz | Senior Product Expert Manager</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - Home Improvement Sector Webcast - Josh Phillips | Research Associate</image:title>
      <image:caption />
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-10-28</lastmod>
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      <image:title>YipitData Blog - Walmart Concedes Beauty Market Share to Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f06c9e79-d6df-4c6e-a015-539e9478c74c/2023+06+22+beauty+2.2.png</image:loc>
      <image:title>YipitData Blog - Walmart Concedes Beauty Market Share to Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.yipitdata.com/resources/blog/3trends-revolutionizing-retail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c7c2b784-b190-4e2a-bf51-fe594763cac1/2021+06+21+beauty+blog+%281%29.png</image:loc>
      <image:title>YipitData Blog - 3 Trends Revolutionizing Retail - Make it stand out</image:title>
      <image:caption>Generalist retailers include Amazon, Target, and Walmart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f79f27da-fbef-4143-a8f0-b4efe3677f20/2021+06+21+beauty+blog+%232+-+Copy+%281%29.png</image:loc>
      <image:title>YipitData Blog - 3 Trends Revolutionizing Retail - Make it stand out</image:title>
      <image:caption>Generalist retailers include Amazon, Target, and Walmart</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/grills-2q23-marketshare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/fb9cd2f7-4e31-4119-b40d-37a9a3a74b1b/grills-market-share-2Q23-vs-2Q22+%282%29.png</image:loc>
      <image:title>YipitData Blog - 2Q23 Grills Market Share Performance - Make it stand out</image:title>
      <image:caption>Includes sales at Ace Hardware, Amazon, Costco, Home Depot, Lowes, Menards, Target, Tractor Supply, True Value, Walmart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/24b344e6-8eb9-4a96-813f-57b3cf2f9b8e/H2+2023+-+Grill+Type+%282%29.png</image:loc>
      <image:title>YipitData Blog - 2Q23 Grills Market Share Performance - Make it stand out</image:title>
      <image:caption>Includes sales at Ace Hardware, Amazon, Costco, Home Depot, Lowes, Menards, Target, Tractor Supply, True Value, Walmart</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/lowes-refrigerator-product-mix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/75d9b62b-ca6d-4130-b2e1-9a7c46dc14f1/Fridge+merchant+share.png</image:loc>
      <image:title>YipitData Blog - How Lowe’s is Winning the Refrigerator Market by Redefining Product Mix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7d047987-e7ad-478d-9507-5de56d865256/Lowe%27s+Sub-Cat+Refrigerator+Sales+Growth.png</image:loc>
      <image:title>YipitData Blog - How Lowe’s is Winning the Refrigerator Market by Redefining Product Mix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/86c1b5a8-254c-446f-9409-f3e024274881/Lowe%27s+Sub-Cat+Refrigerator+Brand+Share.png</image:loc>
      <image:title>YipitData Blog - How Lowe’s is Winning the Refrigerator Market by Redefining Product Mix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2d51091c-f7ba-490a-8a3f-b1e6df923120/Lowes+Top-Freezer+Refrigerators+ASPs+%281%29.png</image:loc>
      <image:title>YipitData Blog - How Lowe’s is Winning the Refrigerator Market by Redefining Product Mix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/rise-of-receipt-data-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/scotts-miraclegro-soil-fertilizer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/604cd4a0-2aa7-4d87-bbbd-351a74d83123/Soil+%26+Fertilizer+Market+Share.png</image:loc>
      <image:title>YipitData Blog - Loyal Customers Help Scotts Miracle-Gro Maintain their Market Lead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/af33337c-4d61-4310-b63d-eb624611d6b1/Scotts+Miracle-Gro+leakage.png</image:loc>
      <image:title>YipitData Blog - Loyal Customers Help Scotts Miracle-Gro Maintain their Market Lead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/3a78dbc4-0f66-4557-b937-bbd0ec39f557/Soil+%26+Fertilizer+Lowes.png</image:loc>
      <image:title>YipitData Blog - Loyal Customers Help Scotts Miracle-Gro Maintain their Market Lead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/ryobi-outdoor-power-equipment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/717e3afd-5a85-43fd-9823-682ca134aed7/Outdoor+Power+Equipment+Market+Share.png</image:loc>
      <image:title>YipitData Blog - How Ryobi Became the Top Brand in Outdoor Power Equipment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e255af5a-ad3a-4414-a707-101b8425ccaa/Ryobi+Subcategories.png</image:loc>
      <image:title>YipitData Blog - How Ryobi Became the Top Brand in Outdoor Power Equipment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/ashley-furniture-1q23-declines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a5218562-0932-4600-a321-a8618718c0ed/1Q+2023+Index_+GMV+and+GMV+growth%2C+ashley+furniture.png</image:loc>
      <image:title>YipitData Blog - Why Ashley Furniture sales continue to decline in 1Q23 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ca2ace86-639d-4959-8c1d-d2043d75943a/Q1+2023+Index_+ashley+customer+sales+growth+at+competitors.png</image:loc>
      <image:title>YipitData Blog - Why Ashley Furniture sales continue to decline in 1Q23 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/ikea-grows-sales-in-challenging-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/31060af7-0add-46b8-a3b6-4d9ae3e6bf3e/Q1+2023+Index_+GMV+and+YoY+Growth%2C+Industry+%281%29.png</image:loc>
      <image:title>YipitData Blog - How IKEA Grew Sales in a Challenging Home Goods Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/0d3fe537-5ad0-4a90-9660-4d90b6c0ecfb/Q1+2023+Index_+GMV+and+GMV+growth%2C+IKEA+%282%29.png</image:loc>
      <image:title>YipitData Blog - How IKEA Grew Sales in a Challenging Home Goods Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/cb5a333b-4ffe-4012-a63b-cc23db16c76b/Q1+2023+Index_+aov+ikea+%281%29.png</image:loc>
      <image:title>YipitData Blog - How IKEA Grew Sales in a Challenging Home Goods Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/appliance-brands-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7ca7b655-3b0a-47d8-acee-7ba59f7aa0cb/Appliance+Brand+Growth.png</image:loc>
      <image:title>YipitData Blog - Top appliance brands to watch in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/0cc4e4e1-008b-4f87-8afc-53386bfe9a32/Refrigerator+Market+Share.png</image:loc>
      <image:title>YipitData Blog - Top appliance brands to watch in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7022e9e5-e8ec-4c1d-8dd9-bba7aa06d235/Brand+Share+Change.png</image:loc>
      <image:title>YipitData Blog - Top appliance brands to watch in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/lazboy-gmv-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7bafdac4-3e08-4ca0-87cc-36e8b4d85c54/Q4+2022+Index_+GMV+and+GMV+growth%2C+lazboy.png</image:loc>
      <image:title>YipitData Blog - La-Z-Boy grows GMV across all consumer age groups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2f45be7f-69ed-49a3-acad-297cebf4c988/Q4+2022+Index_+gmv+growth+by+age+%281%29.png</image:loc>
      <image:title>YipitData Blog - La-Z-Boy grows GMV across all consumer age groups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6a888fa4-8b77-47a5-9df1-622442d39ab3/Q4+2022+Index_+aov+lazboy+%281%29.png</image:loc>
      <image:title>YipitData Blog - La-Z-Boy grows GMV across all consumer age groups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/ashley-furniture-declines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/dd4253c4-4438-4cd8-9317-d790301c81ea/Q4+2022+Index_+GMV+and+YoY+Growth%2C+Industry+%282%29.png</image:loc>
      <image:title>YipitData Blog - Ashley Furniture GMV declines as customer spending shifts towards Wayfair - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ac773b6f-bcbb-41d7-9e49-ae6bee982a98/Screenshot+2023-02-24+at+10.37.16+AM.png</image:loc>
      <image:title>YipitData Blog - Ashley Furniture GMV declines as customer spending shifts towards Wayfair - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/57484dff-b77d-4814-acf3-d3997b1070ae/Q4+2022+Index_+ashley+customer+sales+growth+at+competitors.png</image:loc>
      <image:title>YipitData Blog - Ashley Furniture GMV declines as customer spending shifts towards Wayfair - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/brandswinningonamazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d3f37cb5-5bef-46b1-925e-66b908f2ad1d/Monthly+GMV+for+Home+%26+Kitchen+Categories+for+Amazon+in+2022.png</image:loc>
      <image:title>YipitData Blog - The home brands and subcategories winning on Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2e1162a9-dc05-4fa4-aafd-3907230a3ad8/Top+5+Amazon+Furniture+Brands+in+2022.png</image:loc>
      <image:title>YipitData Blog - The home brands and subcategories winning on Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d9eb68a5-fea8-441a-bc1d-3810dd374f7c/Top+Furniture+Brands+on+Amazon+Share+by+Category.png</image:loc>
      <image:title>YipitData Blog - The home brands and subcategories winning on Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/home-goods-brand-dynamics-on-amazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a3772129-68be-44ec-9f0b-dc0fbb88203b/Home+Goods+Brand+Dynamics+on+Amazon.png</image:loc>
      <image:title>YipitData Blog - Home Goods Brand Dynamics on Amazon&lt;/span&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/inflationandhomegoods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/49b5f6cf-d4d8-4ab3-a769-5d56724799ea/Top+10+Average+Order+Values+in+2022.png</image:loc>
      <image:title>YipitData Blog - How inflation has affected the home goods market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/cea6106c-3ecf-4360-b8a5-9b1dcb9a9f6c/Average+Sales+Price+Growth+of+Home+Categories+%281%29.png</image:loc>
      <image:title>YipitData Blog - How inflation has affected the home goods market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/risingaovpp2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/19c8763e-76dd-419d-9823-5d52209c4900/AOV+and+AOF+-+Purists+%281%29.png</image:loc>
      <image:title>YipitData Blog - Consumers spend more per order at home goods pure players than mass retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/90cd0cb2-b923-4027-b45a-0d0ebffcdf7b/AOV+and+AOF+-+Generalists+%281%29.png</image:loc>
      <image:title>YipitData Blog - Consumers spend more per order at home goods pure players than mass retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/2022-home-goods-market-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/23fea5e4-93eb-413d-b846-ea992550651f/2022+Home+Goods+Market+Report.png</image:loc>
      <image:title>YipitData Blog - 2022 Home Goods Market Report&lt;/span&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/smband3pdelivery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a1b639c9-c4f5-4f0f-a1ad-391f045836c3/Chipotle+Q3+_+3P+Market+Share+by+Merchant+%28SMEs%29.png</image:loc>
      <image:title>YipitData Blog - The Impact of Small Businesses on Third Party Food Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/332c8aec-a00d-4ab9-b8da-f02ed77a145d/Chipotle+Q3+_+Indexed+Sales+by+Merchant+%28SMEs%29.png</image:loc>
      <image:title>YipitData Blog - The Impact of Small Businesses on Third Party Food Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/261fd9ba-d049-40f3-b5e4-121178a86f97/Chipotle+Q3+_+Number+of+SME%E2%80%99s+by+Metro.png</image:loc>
      <image:title>YipitData Blog - The Impact of Small Businesses on Third Party Food Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>YipitData Blog - Electronics category wins Black Friday and Cyber Monday 2022 - Make it stand out</image:title>
      <image:caption>*Retailers include Amazon, Walmart, and Target</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ba4a8b8c-8c74-406a-9223-8f751e347277/2022+12+02+-+Category+Sales+C5+Amazon.png</image:loc>
      <image:title>YipitData Blog - Electronics category wins Black Friday and Cyber Monday 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d7864b66-4f22-4d06-b58e-1628a51edeb0/2022+12+02+-+Category+Sales+C5+Walmart.png</image:loc>
      <image:title>YipitData Blog - Electronics category wins Black Friday and Cyber Monday 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7d193ab8-5d04-4383-ab29-a9c2f3a5e3fa/Screen+Shot+2022-12-16+at+1.53.44+PM.png</image:loc>
      <image:title>YipitData Blog - Electronics category wins Black Friday and Cyber Monday 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/amazonmatchespureplayers</loc>
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    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e002cbab-e5b0-495e-b08f-d87d12c28836/2022+11+17+Home+Market+Share%2C+Purists+vs+Mass+Retailers.png</image:loc>
      <image:title>YipitData Blog - Amazon sales are now equivalent to sales of top 30 pure players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/27223296-df68-4e5d-b6ed-7b63ba9b6a68/2022+11+17+Mass+Retailers+Wallet+Share+of+Wayfair+Customers.png</image:loc>
      <image:title>YipitData Blog - Amazon sales are now equivalent to sales of top 30 pure players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2bd6e2ba-cac7-4497-8097-8cb7d20f71bf/2022+11+17+Mass+Retailers+Wallet+Share+of+Overstock+Customers.png</image:loc>
      <image:title>YipitData Blog - Amazon sales are now equivalent to sales of top 30 pure players - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/categorydynamicsshiftduringpromotions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8d4c3dbf-b8b5-4269-a4e6-4d8d20482378/2022+11+17+Share+of+Total+Sales+by+Category%2C+Promotional+Days.png</image:loc>
      <image:title>YipitData Blog - Home goods category is a sales driver for Amazon Prime Day, but not for Target nor Walmart’s sales events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f9794522-0457-43c4-b81c-842c09c9ebfa/Screen+Shot+2022-11-21+at+2.28.28+PM.png</image:loc>
      <image:title>YipitData Blog - Home goods category is a sales driver for Amazon Prime Day, but not for Target nor Walmart’s sales events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d00b307e-eb94-4883-b2dc-f9f145c72380/Screen+Shot+2022-11-21+at+2.28.53+PM.png</image:loc>
      <image:title>YipitData Blog - Home goods category is a sales driver for Amazon Prime Day, but not for Target nor Walmart’s sales events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/pizzahutgoes3p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/3a54385d-a526-49b2-b73c-6f944dea379a/1P+Market+Share+-+Pizza.png</image:loc>
      <image:title>YipitData Blog - Why Pizza Hut needed third party delivery to stay competitive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c585e9f1-1d85-4f8c-9ba1-eef8042d3f53/3P+Share+of+Sales+-+Pizza.png</image:loc>
      <image:title>YipitData Blog - Why Pizza Hut needed third party delivery to stay competitive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/b755ec5b-cdbe-41cf-bb5e-f32ac78f599a/Pizza+Hut+Net+New+customers.png</image:loc>
      <image:title>YipitData Blog - Why Pizza Hut needed third party delivery to stay competitive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/homedecor3q22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6bb4f1cb-c5ab-43e5-b4ae-bf170dadf7c7/3Q+2022+Home+Goods+Index_+Decor+Quarterly+GMV.png</image:loc>
      <image:title>YipitData Blog - Bed Bath and Beyond cedes home decor dominance to Wayfair - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/14cfd69f-747f-498e-8e6a-8f3e8ee25369/3Q+2022+Home+Goods+Index_+Wallet+Share+BBYD+decor+%281%29.png</image:loc>
      <image:title>YipitData Blog - Bed Bath and Beyond cedes home decor dominance to Wayfair - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/afd2662e-9fe5-44b0-8d02-e156572dd208/3Q+2022+Home+Goods+Index_+category+share+wayfair.png</image:loc>
      <image:title>YipitData Blog - Bed Bath and Beyond cedes home decor dominance to Wayfair - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/arhaus3q22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f51df648-d491-413e-b302-d02c318a1778/Q3+2022+Index_+Arhaus+GMV%2C+Growth.png</image:loc>
      <image:title>YipitData Blog - Arhaus leads home goods pure players in 3Q22 GMV growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8b069754-1956-4539-a9c8-bc5bd33c194c/Q3+2022+Index_+Arhaus+GMV+Share+by+Age.png</image:loc>
      <image:title>YipitData Blog - Arhaus leads home goods pure players in 3Q22 GMV growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/3c717222-5325-41e6-a221-76a10b1c9f28/3Q+2022+Home+Goods+Index_+wallet+share+for+arhaus+customers.png</image:loc>
      <image:title>YipitData Blog - Arhaus leads home goods pure players in 3Q22 GMV growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/casualdiningdecelerates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/334daafe-e9e7-49bc-9633-557ac65df99a/Casual+Dining+Market+Share.png</image:loc>
      <image:title>YipitData Blog - Casual dining decelerates amid inflation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/12694b53-0632-4152-adf6-5e7ad2e88a89/Casual+Dining+New+Distinct+Customers+%281%29.png</image:loc>
      <image:title>YipitData Blog - Casual dining decelerates amid inflation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d3cdd6c7-5461-4cd5-a61f-0fa68fa1103d/%5Bdemographic%5D+market+share+by+income+level.png</image:loc>
      <image:title>YipitData Blog - Casual dining decelerates amid inflation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/dtcfurniture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/273aad0b-b80c-4220-94dc-e190d5f86b65/DTC+vs+Others+YoY+GMV+Growth.png</image:loc>
      <image:title>YipitData Blog - Home Goods DTC Growth Slows Post Pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/39eb6082-ad69-4208-a27f-18a34c2f11ee/DTC+GMV+by+Type.png</image:loc>
      <image:title>YipitData Blog - Home Goods DTC Growth Slows Post Pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f27d47e1-6da8-4d16-9ee2-d35c5fa6a5a0/DTC+Ammo+-+Monthly+Market+Share.png</image:loc>
      <image:title>YipitData Blog - Home Goods DTC Growth Slows Post Pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/electronicssurpasseshome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d43d2322-c517-49ff-870f-5d5031e329db/Amazon+Prime+Day%2C+GMV+Share+by+Category+1+-+2020-+2022.png</image:loc>
      <image:title>YipitData Blog - Electronics surpasses home category on Prime Day October 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6a4309ef-3899-47d9-81e5-b96ef218bcd5/Amazon+Prime+Day%2C+GMV+Share+by+Subcat.png</image:loc>
      <image:title>YipitData Blog - Electronics surpasses home category on Prime Day October 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4ec3b937-499b-4c79-9567-e96a504ae057/Screen+Shot+2022-10-18+at+5.16.19+PM.png</image:loc>
      <image:title>YipitData Blog - Electronics surpasses home category on Prime Day October 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/wholesalefurnitureretailers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
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      <image:title>YipitData Blog - Furniture sales grow at Costco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/240efac0-4041-4052-b84d-84204aa0b19d/Screen+Shot+2022-10-05+at+12.45.54+PM.png</image:loc>
      <image:title>YipitData Blog - Furniture sales grow at Costco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/555d1fc1-c563-4032-8e64-bb275a0fe3d6/Screen+Shot+2022-10-05+at+12.44.24+PM.png</image:loc>
      <image:title>YipitData Blog - Furniture sales grow at Costco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/inflationinfoodandrestaurants</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ef6626ba-ef5a-43df-a360-e51d2092090b/%5Bleia%5D+pricing+by+segment.png</image:loc>
      <image:title>YipitData Blog - Inflation’s impact on the food and restaurant industries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7826ec9e-ae15-4693-91c0-172ca31fb581/%5B3P%5D+3P+sales+by+segment.png</image:loc>
      <image:title>YipitData Blog - Inflation’s impact on the food and restaurant industries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d3cdd6c7-5461-4cd5-a61f-0fa68fa1103d/%5Bdemographic%5D+market+share+by+income+level.png</image:loc>
      <image:title>YipitData Blog - Inflation’s impact on the food and restaurant industries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/homedepotwinshomeimprovement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c5305ba2-103e-4ea4-8195-8669ee63c9c6/Screen+Shot+2022-10-06+at+1.06.27+PM.png</image:loc>
      <image:title>YipitData Blog - Home Depot beats Amazon and Lowe’s in home improvement sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/b21ab9bd-82a5-4fc5-a16e-26a2e992182d/2022+09+15+Retail+Webinar_+Monthly+GMV+Share.png</image:loc>
      <image:title>YipitData Blog - Home Depot beats Amazon and Lowe’s in home improvement sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/3f9a1fed-e033-4152-83b7-be45d7d3af1a/2022+09+15+Retail+Webinar-+Home+Depot+Top+10+Categories+Monthly+Share+of+GMV.png</image:loc>
      <image:title>YipitData Blog - Home Depot beats Amazon and Lowe’s in home improvement sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/homeoffice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
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      <image:title>YipitData Blog - Amazon dominates home office category - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/12276a0d-1665-450b-b5cf-689a3c7e0c42/2022+07+21+Webinar_+Monthly+Share+of+GMV+by+home+retail+category.png</image:loc>
      <image:title>YipitData Blog - Amazon dominates home office category - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2a80038b-7eb7-40c5-bce7-03d080881e05/Office+Furniture+Retailer+Online+AOV.png</image:loc>
      <image:title>YipitData Blog - Amazon dominates home office category - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/2q22update3p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
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      <image:title>YipitData Blog - Third-Party Food Delivery: 2Q22 Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ec0f0f8e-b8c8-4d43-a868-d6d836d3f33d/8_26+Figure+2_+Top+10+Fastest+Growing+Metro+Areas+by+3P+Sales.png</image:loc>
      <image:title>YipitData Blog - Third-Party Food Delivery: 2Q22 Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/92870d25-de84-41eb-8c24-fe5fa7c3525f/8_26+Figure+3_+Top+10+Restaurant+Brands+by+QoQ+Growth+in+Sales.png</image:loc>
      <image:title>YipitData Blog - Third-Party Food Delivery: 2Q22 Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>YipitData Blog - Premium brands less affected by retail customers curbing spending - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/098e43cb-cad6-451b-9c61-d69d4f2b43cc/08112022+eTail+Presentation.png</image:loc>
      <image:title>YipitData Blog - Premium brands less affected by retail customers curbing spending - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/11991506-c172-4bc0-97fe-b7fd544ae854/08102022+eTail+-+Income+of+Top+Brands+%281%29.png</image:loc>
      <image:title>YipitData Blog - Premium brands less affected by retail customers curbing spending - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a5e79bd1-fcee-43ce-a2fd-bbd2b8ea74fb/20220811+AOV+vs.+AOF+All+Brands.png</image:loc>
      <image:title>YipitData Blog - Average order value rises amid inflation in home goods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/098e43cb-cad6-451b-9c61-d69d4f2b43cc/08112022+eTail+Presentation.png</image:loc>
      <image:title>YipitData Blog - Average order value rises amid inflation in home goods - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2023-11-21</lastmod>
    <image:image>
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      <image:title>YipitData Blog - Wayfair Loses Market Share to Omnichannel Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c917aeb8-b982-480c-acd3-b7658bbe0632/Q2+-+Wayfair+Top+10+Categories.png</image:loc>
      <image:title>YipitData Blog - Wayfair Loses Market Share to Omnichannel Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.yipitdata.com/resources/blog/amazoncategoryperformance2q22</loc>
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    <lastmod>2023-11-21</lastmod>
    <image:image>
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      <image:title>YipitData Blog - Furniture’s GMV Growth Slows at Amazon in 2Q22 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/tacobellmexicanpizza</loc>
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      <image:title>YipitData Blog - The Rise and Fall of Taco Bell’s Mexican Pizza - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d4cdfb10-8585-4c55-b028-7bb275383cb9/7_14+Mexican+Pizza+_+Indexed+Taco+Bell+Orders.png</image:loc>
      <image:title>YipitData Blog - The Rise and Fall of Taco Bell’s Mexican Pizza - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.yipitdata.com/resources/blog/amazon-home-goods-largest-boost-sales</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
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      <image:title>YipitData Blog - Amazon ‘Home’ category sees largest boost in sales on Prime Day 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/93a2802d-04b1-44e5-a63a-4576cc4973c0/Screen+Shot+2022-07-20+at+10.55.32+AM.png</image:loc>
      <image:title>YipitData Blog - Amazon ‘Home’ category sees largest boost in sales on Prime Day 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/02c3fad3-d66e-4058-a13c-b6ea08fa2825/Screen+Shot+2022-07-20+at+10.55.22+AM.png</image:loc>
      <image:title>YipitData Blog - Amazon ‘Home’ category sees largest boost in sales on Prime Day 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - Amazon ‘Home’ category sees largest boost in sales on Prime Day 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/stateofthehomegoodsindustry</loc>
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    <lastmod>2023-11-21</lastmod>
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      <image:title>YipitData Blog - State of the Home Goods Industry - Make it stand out</image:title>
      <image:caption>*GMV of 30 leading pure play retailers</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - State of the Home Goods Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/05f2131d-3645-49c3-ba86-a98c1f15ba7d/06.02.22+-+Share+of+GMV+by+Income.png</image:loc>
      <image:title>YipitData Blog - State of the Home Goods Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/homegoodspureplaywinners</loc>
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      <image:title>YipitData Blog - Home Goods Pure Play Winners and Losers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - Home Goods Pure Play Winners and Losers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/dda950e8-55b1-46aa-aa21-74760cdf42ff/Screen+Shot+2022-06-21+at+9.39.44+AM.png</image:loc>
      <image:title>YipitData Blog - Home Goods Pure Play Winners and Losers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:title>YipitData Blog - Is There Really Such a Thing as Free Lunch? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>YipitData Blog - Is There Really Such a Thing as Free Lunch? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2023-11-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - A Deep Dive into Amazon’s Home Goods Performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e3c2eab4-2ab5-4062-9614-28800bcba268/Walker+Edison+-+05.02.22+Brand+Share+in+Living+Room.png</image:loc>
      <image:title>YipitData Blog - A Deep Dive into Amazon’s Home Goods Performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.yipitdata.com/resources/blog/taleoftworetailers</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-22</lastmod>
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      <image:title>YipitData Blog - A Tale of Two Retailers: Big Lots and HomeGoods’ retail market dominance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/b7c1e2c9-cb7b-407e-bad8-e08a0b6976df/Screen+Shot+2022-06-23+at+2.55.33+PM.jpg</image:loc>
      <image:title>YipitData Blog - A Tale of Two Retailers: Big Lots and HomeGoods’ retail market dominance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/93831a2f-50a6-4dc9-99ac-084926aadbda/Screen+Shot+2022-06-16+at+12.49.04+PM.png</image:loc>
      <image:title>YipitData Blog - A Tale of Two Retailers: Big Lots and HomeGoods’ retail market dominance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/homegoodsmarketshareindex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-22</lastmod>
    <image:image>
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      <image:title>YipitData Blog - State of the Pure Play Home Goods Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2641b95a-ada1-4a8a-a083-e1b769023848/Home+Goods+Index+-+Top+10+Brands+by+AOF%2C+1Q22+-+Copy.png</image:loc>
      <image:title>YipitData Blog - State of the Pure Play Home Goods Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f18a474b-5a5d-4bfb-8fb8-2b3613f64030/Home+Goods+Index+-+Quarterly+Retention.png</image:loc>
      <image:title>YipitData Blog - State of the Pure Play Home Goods Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.yipitdata.com/resources/blog/taco-bell-customer-acquisition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-22</lastmod>
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      <image:title>YipitData Blog - Taco Bell’s Customer Acquisition Tactics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a6cffe52-3dd8-44e2-9bfe-13dc0fd1d7cd/Screen+Shot+2022-05-27+at+10.57.15+AM.png</image:loc>
      <image:title>YipitData Blog - Taco Bell’s Customer Acquisition Tactics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/way-day-2022-wayfairs-yoy-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-22</lastmod>
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      <image:title>YipitData Blog - Way Day 2022 - Wayfair’s YoY Performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/815b362f-5630-481a-8714-f93ed293f2e6/Screen+Shot+2022-05-24+at+11.10.42+AM.png</image:loc>
      <image:title>YipitData Blog - Way Day 2022 - Wayfair’s YoY Performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.yipitdata.com/resources/blog/3p-shifting-market-dynamics</loc>
    <changefreq>monthly</changefreq>
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      <image:title>YipitData Blog - 3 Takeaways From Shifting Dynamics in Third-Party Delivery Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - 3 Takeaways From Shifting Dynamics in Third-Party Delivery Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ba77c3e5-c378-42fd-bec3-5bc601593588/Screen+Shot+2022-05-13+at+11.05.54+AM.jpg</image:loc>
      <image:title>YipitData Blog - 3 Takeaways From Shifting Dynamics in Third-Party Delivery Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/home-goods-demand-will-it-sustain</loc>
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      <image:title>YipitData Blog - Home Goods Demand: Will It Sustain? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/29e5eba8-1a8b-443f-911c-d03a533ec326/Screen+Shot+2022-04-21+at+4.00.38+PM.png</image:loc>
      <image:title>YipitData Blog - Home Goods Demand: Will It Sustain? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>YipitData Blog - Home Goods Demand: Will It Sustain? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/blog/which-restaurant-is-winning-in-your-state</loc>
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    <image:image>
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      <image:title>YipitData Blog - Which Restaurant is Winning in Your State? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.yipitdata.com/resources/blog/1q22-food-white-paper</loc>
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      <image:title>YipitData Blog - No Dips for the Food Delivery Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.yipitdata.com/resources/blog/chasing-the-lunch-crowd</loc>
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      <image:title>YipitData Blog - Chasing the Lunch Crowd - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c2784ef5-64f5-4ef4-ac02-a563a1d45e55/Screen+Shot+2022-03-28+at+2.02.17+PM.png</image:loc>
      <image:title>YipitData Blog - Chasing the Lunch Crowd - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/26af6cec-308d-414b-9f9b-ada1c3a7590d/Screen+Shot+2022-03-28+at+2.03.47+PM.png</image:loc>
      <image:title>YipitData Blog - Chasing the Lunch Crowd - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/68c245c4-8982-4645-ad1c-6a0d61e6c8b5/Screen+Shot+2022-03-28+at+2.03.55+PM.png</image:loc>
      <image:title>YipitData Blog - Chasing the Lunch Crowd - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>YipitData Blog - Propelling Pizza Sales with Third-Party Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/3bfe9d90-613d-41ab-b2fa-e6996c0434dc/Screen+Shot+2022-03-11+at+12.50.56+PM.png</image:loc>
      <image:title>YipitData Blog - Propelling Pizza Sales with Third-Party Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.yipitdata.com/resources/blog/grocery-growth-third-party</loc>
    <changefreq>monthly</changefreq>
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      <image:title>YipitData Blog - Grocery &amp;amp; Convenience Growth on Third-Party Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ac9575d0-c3eb-4cf5-b067-73dfcdae94e0/Screen+Shot+2022-02-24+at+1.02.30+PM.png</image:loc>
      <image:title>YipitData Blog - Grocery &amp;amp; Convenience Growth on Third-Party Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>YipitData Blog - Who’s Winning in Late Night? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8991a23a-e2eb-44c1-82eb-6ea1c2c4faa4/Screen+Shot+2022-02-11+at+11.08.28+AM.png</image:loc>
      <image:title>YipitData Blog - Who’s Winning in Late Night? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>YipitData Blog - Evolving Offer Strategies on Third-Party Food Delivery Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Evolving Offer Strategies on Third-Party Food Delivery Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>YipitData Blog - Evolving Offer Strategies on Third-Party Food Delivery Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:title>YipitData Blog - Third-Party Food Delivery: Q4 Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>YipitData Blog - Third-Party Food Delivery: Q4 Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9d09d9e1-79db-4382-9469-a13cd6bfdbcf/image+%2812%29.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6219c03b-9b8e-45d3-98bc-7067b3a0965c/David+Colella+Edited.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/23d92db8-39e5-4f26-ab8b-9a93f0ea2ee5/Steve+Seperson.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/41a4c19a-c089-4930-b3de-197a1d2247e2/doug.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/af034b47-521f-40c9-9443-30e2e36f7fe2/dara.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a5b637ec-7766-4f08-afc8-21d06355643a/bobby.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f4d621c0-09bb-4d74-b916-d273b80e780c/scott.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9eaf126d-25ec-4b33-a3ea-8f3025b6cdeb/charlie.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c5effaad-1ba7-458d-80e8-0356a9eb516d/shannon.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/79af3239-ef85-415e-b060-b00310d4e369/shalin.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/22f59405-b505-4036-a968-76a8a14510f0/becky.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9ff8c33f-5e18-4967-abb4-1427b10799f7/yipit-team-photo-1.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/589f0a39-8bd9-475f-b423-621887ecf585/careers_photo2.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e88b19ad-3a6c-40e9-9c8b-0feb48a41abf/careers_photo5.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7dbae72b-6331-4b06-a492-91e89525ee92/careers_photo4.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6758f87b-c65a-4804-a50a-98ab1c14f918/yipitdata-office-design-4.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d201b705-ca47-47f7-a1ec-cd18d3a13817/yipit-team-photo-4.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/12ff6d4f-f7b6-4967-afbd-4ae23406f144/yipit-team-photo-2.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f82068ae-cf5e-47a6-81e5-cc74fbb99206/yipit-team-photo-3.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638407060319-O8ON0W2T600VE2KLLQ7I/unsplash-image-BE9AifuJfD4.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2ff22c0c-0a2a-4a76-acc4-68bc5deea17a/yipitdata-office-design-9.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/dced8760-755a-4803-99fd-258ac85d09e1/yipitdata-office-design-10.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/42dc9e5a-3b05-410d-8092-35169fbb19fe/NE8B4772.JPG</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4cd7a379-f1d6-4b57-aa30-d910a6b0a703/069A9708.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ac897701-7408-40e2-bda0-8cf60113abd0/DSCF1813.JPG</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/97bc1833-3e98-443e-85d5-f6e794b23cbe/DSCF1956.JPG</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1d489fa8-db49-4df0-8524-ccd055228ea1/yipit-background-logos.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/105d3c28-118e-44dd-9619-af4691d7073c/069A9586.jpg</image:loc>
      <image:title>About - Cultural Values</image:title>
      <image:caption>We care about our team and believe we do our best work when we're happy. Our core values of Impact, Selflessness, Judgment, Transparency, Self-Improvement, Experimental, Inclusivity, Efficiency, Positivity and Protective create the environment that makes our company a great place to work and to build your career.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/companies/streaming-video</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/5a782e17-0624-458b-a82a-c9a2a7eb9ce0/yipit-charts-web-svod-3.png</image:loc>
      <image:title>SVOD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/2b9fd583-3003-47b3-84fe-2ed57598415f/yipit-charts-web-svod-2.png</image:loc>
      <image:title>SVOD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/5f4941c4-cda1-4597-8855-1508d1ca834f/yipit-charts-web-svod-4.png</image:loc>
      <image:title>SVOD</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/investor-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719008388-VJ61BZV351KN436QDLB1/data-icon-2.png</image:loc>
      <image:title>For Investors (old)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719034105-LAU5QG9S1IWUJO0NR5PC/data-icon-5.png</image:loc>
      <image:title>For Investors (old)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719072164-RYO6RO528KLGEB1JTGSW/data-icon-4.png</image:loc>
      <image:title>For Investors (old)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>For Investors (old)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>For Investors (old)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>For Investors (old)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/20d203ca-cdb0-4fa2-bb47-7ae74f548631/Med-Tech-icon.png</image:loc>
      <image:title>For Investors (old)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/59b2bd81-5150-43ec-ad84-c8be34d985a5/US-Brands-icon.png</image:loc>
      <image:title>For Investors (old)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/companies/auto</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646767714442-XVML0EY4CFEP4PCUVVM4/carscom.png</image:loc>
      <image:title>Autos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638799035508-QCRBKMS916YV9V6ANLID/sector-logos-carvana.png</image:loc>
      <image:title>Autos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8bb66e97-8d15-4a5d-b9ff-82f609adc86b/yipit-background-textures-13.jpg</image:loc>
      <image:title>Autos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646767797109-AJFTZRZ79OYZW68PDX15/iaa.png</image:loc>
      <image:title>Autos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/67e3dd0d-2845-4562-8865-ddbb0df1c516/yipit-charts-web-auto-1.png</image:loc>
      <image:title>Autos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/0e4dacd0-83c9-4ef2-931b-2f5e308ea76f/chart-productofferings.png</image:loc>
      <image:title>Autos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/39a33f0a-c679-413f-b801-65e1d24b4ef4/yipit-charts-web-auto-3.png</image:loc>
      <image:title>Autos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/54d7e518-e165-4318-a65e-f822fe99e3df/yipit-charts-web-auto-4.png</image:loc>
      <image:title>Autos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/companies/online-gambling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719605932-RSNM69IZ693FVQ2Q2EXR/data-icon-6.png</image:loc>
      <image:title>Online Gambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719542323-UY4J05N0XG9BTC4KUDYN/data-icon-5.png</image:loc>
      <image:title>Online Gambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719072164-RYO6RO528KLGEB1JTGSW/data-icon-4.png</image:loc>
      <image:title>Online Gambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/92787a61-5a49-4c34-85e2-1e02a9ac5d04/yipit-charts-web-online-gambling-2.png</image:loc>
      <image:title>Online Gambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4fef8249-bbce-44a9-b05b-aeeb55e03a27/yipit-charts-web-online-gambling-3.png</image:loc>
      <image:title>Online Gambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/60b7828b-3d23-4120-a619-4e1408a8f7c7/yipit-charts-web-online-gambling-1.png</image:loc>
      <image:title>Online Gambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/bf4411d5-b92b-4e27-80d9-be30b16849c5/yipit-charts-web-online-gambling-5.png</image:loc>
      <image:title>Online Gambling</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/companies/food-dining</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646759074788-B2UNQ5H3A9LM25TU5V20/deliveroo.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8bb66e97-8d15-4a5d-b9ff-82f609adc86b/yipit-background-textures-13.jpg</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646759127811-ZU4HHNEQY37HZD75DJQC/local-kitchens.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646759136474-TV41O1P1PPTKO0O56SL8/panera.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719072164-RYO6RO528KLGEB1JTGSW/data-icon-4.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719542323-UY4J05N0XG9BTC4KUDYN/data-icon-5.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719301044-LCMKA91FXJZBFY5GPGHM/data-icon-1.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719320597-A0QCZ23GQ22WOC40XY1U/data-icon-3.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/895158e3-7be8-4d78-bc38-8aefbe85dae8/yipit-charts-web-food-4.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
      <image:caption>What is driving growth in key channels?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/741b2e6c-55dd-4435-8674-31dbd7b0e0a5/chart-foodperformance.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
      <image:caption>How does your food business compare to the industry?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a24efe5c-4e2a-4eda-ad52-2d2c44bc9469/chart-fooddeliveryimpact.png</image:loc>
      <image:title>Food &amp; Delivery</image:title>
      <image:caption>How is delivery impacting customer behavior?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/companies/payments</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-07</lastmod>
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      <image:title>Payments</image:title>
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  <url>
    <loc>https://www.yipitdata.com/companies/ecommerce-retail</loc>
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    <lastmod>2026-01-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1651600072131-MJ2DNPOIM15HWN75DB6E/Website+Chart+Card+Template+%282%29.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1651600373550-2HMQF4OJ3IK4WFEJZHD6/Website+Chart+Card+Template+%283%29.png</image:loc>
      <image:title>E-commerce &amp; Retail</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1653057529678-QSPNGI9EJQ3IK9ZBKVR9/Website+Chart+Card+Template.jpg</image:loc>
      <image:title>E-commerce &amp; Retail</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/b909b325-bcbf-4a39-b170-1a38b2d12e17/data-icon-4.png</image:loc>
      <image:title>E-commerce &amp; Retail</image:title>
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      <image:title>E-commerce &amp; Retail</image:title>
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      <image:title>E-commerce &amp; Retail</image:title>
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    <lastmod>2023-12-20</lastmod>
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  <url>
    <loc>https://www.yipitdata.com/thank-you</loc>
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    <lastmod>2026-02-05</lastmod>
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  <url>
    <loc>https://www.yipitdata.com/companies/gaming</loc>
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    <lastmod>2023-07-07</lastmod>
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      <image:title>Gaming</image:title>
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  <url>
    <loc>https://www.yipitdata.com/press-release/carlyle-funding</loc>
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    <lastmod>2022-08-18</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/ridesharing</loc>
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      <image:title>Ridesharing</image:title>
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      <image:title>Ridesharing</image:title>
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      <image:title>Ridesharing</image:title>
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    <image:image>
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      <image:title>Ridesharing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ac99371d-f3d7-4d83-868c-521c359720b3/yipit-charts-web-rideshare-4.png</image:loc>
      <image:title>Ridesharing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/01c3ed15-9629-4741-a6ac-7e92bf4048c5/yipit-charts-web-rideshare-3.png</image:loc>
      <image:title>Ridesharing</image:title>
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  <url>
    <loc>https://www.yipitdata.com/careers/job-posting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-19</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/webcast/thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-07</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/asia/thank-you-chinese</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
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  <url>
    <loc>https://www.yipitdata.com/careers</loc>
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    <lastmod>2026-01-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Overview</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Overview</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1652101009603-N7HEOARDPMBDXD5UBG6V/judgement-icon.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1652101026379-F2G3TMG5CQLO35BI02KR/experimental-icon.png</image:loc>
      <image:title>Overview</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1652101043757-9DWMZWV3L86331VLHZ1G/impact-icon.png</image:loc>
      <image:title>Overview</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1652101066683-D00IFGR4KJ5AZ1777SUA/transparency-icon.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1652101093944-T7SG8DXTB6169QWT20ZT/selfless-icon.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1652101109484-SL6HWN8HO3IDN793Z6YF/protective-icon.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1652101130941-MSOGTASNWZ03JK0SIYUG/self-improvement-icon.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1652101151309-7QD65S8A2R7ZA64VU4XI/inclusivity-icon.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1656099830897-77W5MNN2JPOAFNGG49DQ/efficiency-icon.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1656100808720-AY5OMQLC1OLICDKFQKXT/positivity-icon.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/aa1316f0-4b29-4798-b916-3110c6391944/069A9952.jpg</image:loc>
      <image:title>Overview - Ownership</image:title>
      <image:caption>We want employees to have as much +ownership as they can handle. We believe in our employees, and we give them autonomy over their work from day one! We think people are most successful and creative when they have ownership over how they solve a problem, what problems they work on and when, and who they work on those problems with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/d052b863-cd3a-4aa3-abcc-54f1665d21bd/juneteenth.jpeg</image:loc>
      <image:title>Overview - Mastery</image:title>
      <image:caption>We want every employee to have a sense of +mastery over the skills they need and value. From running our own robust training and mentorship programs, to sponsoring attendance at conferences, encouraging learning from colleagues and experts in the field, and more, we help folks grow professionally and gain mastery in their role.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/070c95e4-2e3f-4507-9145-1754bdeb93f1/Screen+Shot+2021-12-06+at+12.50.39+PM.png</image:loc>
      <image:title>Overview - Purpose</image:title>
      <image:caption>It is important to us that every employee at YipitData has a sense of +purpose. We are intentional in working together to build this company, proud of the products we put out, and selfless about helping each other achieve our personal and professional goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c7f75374-88f6-4bc0-b3e9-1d5c63799cc9/IMG_5513.JPG</image:loc>
      <image:title>Overview - Approaching Work Flexibly</image:title>
      <image:caption>We care about your personal life. Seriously. We believe that if your life outside of work is positive and stress-free, you'll make more impact when you're with us. That’s why we have a flexible vacation policy (and we mean it); flexible work hours; remote work options (as well as hybrid and in-office options for those who prefer it!) and benefits; and generous parental leave.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/96f2fccf-c791-4392-9d9b-f957b897ec04/069A9757.jpg</image:loc>
      <image:title>Overview - Going Beyond the Basics</image:title>
      <image:caption>Our compensation packages come with a competitive salary and potential for stock option eligibility. Through our HR platform, you'll get to choose from a variety of health plans—including a 100% paid premium option; dental; vision; 401k match; and more. We are a community. We'll help you get to know your coworkers and the company through employee resource groups; team outings; and company lunches, all hands, and events — both virtual and in-person.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/search</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/investor-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Investor Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Investor Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1641361702634-J7KVXYG1RN07XDCXVNU7/Stella+Park.png</image:loc>
      <image:title>Investor Research - “YipitData understands the importance of crafting unique company narratives for investors. There is no better way to do so than with alternative data. My team and I produce impactful research that are investor must-haves. Each day, I become more curious, analytical, and creative.”</image:title>
      <image:caption>Stella Park</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/business-operations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Business Operations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Business Operations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Business Operations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e05c358e-4118-4abe-9be3-07fad9381af8/LindsayCrook_MM_220323_613.jpg</image:loc>
      <image:title>Business Operations - “YipitData is constantly evolving and looking for ways to be more efficient in everything we do. Business Operations removes barriers for our world-class Data team to drive unmatched growth and value to our clients each and every day.”</image:title>
      <image:caption>Lindsay Crook</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/general-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847902870-ZOUR0EX0L2QSQNRC1SP2/image-asset.jpeg</image:loc>
      <image:title>WAY - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847903067-57HDPDJ6TWU40QPAQLS4/image-asset.jpeg</image:loc>
      <image:title>WAY - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/disclaimer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/investor-data</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1651689519473-C8IQWJ6VW0TDFOLP74S9/judgement-icon.png</image:loc>
      <image:title>Investor Data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1651689569741-J4ZLDM6N09ZPQEZ695NZ/efficiency-icon.png</image:loc>
      <image:title>Investor Data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1651689621359-MPN9EEJI86A951ZTHLEK/transparency-icon.png</image:loc>
      <image:title>Investor Data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e2761bc4-2a01-400e-988d-8a8915d1ba43/IMG_7018.jpg</image:loc>
      <image:title>Investor Data - “YipitData has the best culture. Our ownership value gives people full autonomy over their workflow and lets them drive the most impact for the company. Most new hires who join the Product team could have a tremendous impact in 3-6 months.”</image:title>
      <image:caption>Ipek Nergiz</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/corporate-data-solutions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Corporate Data &amp; Solutions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Corporate Data &amp; Solutions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Corporate Data &amp; Solutions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/78141110-010f-4253-b6a7-5f7529f2d481/AlexandraMichaels_MM_220323_253.jpg</image:loc>
      <image:title>Corporate Data &amp; Solutions - “People at YipitData are a rare combination of smart, ambitious, and down-to-earth; I’m amazed by the humility and brilliance of my coworkers every day. Joining the Corporate team has provided me with an environment where I’m challenged to think both analytically and creatively, encouraged to challenge assumptions, and supported in my pursuit of professional growth.”</image:title>
      <image:caption>Alexandra Michaels</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/product-operations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Product Operations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Product Operations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9b529cf7-9c90-4d3d-ab83-b6cf1ec51dc9/KristenHill_MM_220323_252.jpg</image:loc>
      <image:title>Product Operations - “I get to think strategically about how the Product department can rapidly scale while continuing to deliver the highest quality products to clients. We take an analytical yet creative approach to helping the department improve. I continue to be impressed by how thoughtful and passionate our team is about ensuring we have the best Product organization possible.”</image:title>
      <image:caption>Kristen Hill</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/investor-sales</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Investor Sales</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Investor Sales</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a43fff7e-40d4-4473-8a87-607257b46b80/20220406_171520.jpg</image:loc>
      <image:title>Investor Sales - “We are a high-performing, collaborative team built on the shared goal of securing new clients to catapult the growth trajectory of YipitData. Mistakes are encouraged and losses are celebrated as continual opportunities for growth and development, both on an individual and team basis. Collaboration is at the core of what we do and part of why I enjoy working with this team of amazing people who both help and challenge me on a daily basis.”</image:title>
      <image:caption>Shane O’Connor</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/corporate-sales</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Corporate Sales</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Corporate Sales</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4e6b1b4e-17b1-4a59-aba3-93aff490275b/RobLindon_MM_220323_809.jpg</image:loc>
      <image:title>Corporate Sales - “YipitData's values of ownership and impact have helped us build a fast-growing Corporate business at the leading edge of alternative data adoption. We're partnering with the most innovative companies in the world to help them make better business decisions, and we're challenged to think of creative ways to help our customers every day.”</image:title>
      <image:caption>Rob Lindon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/corporate-ae-cs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Corporate Account Executive &amp; Client Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Corporate Account Executive &amp; Client Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Corporate Account Executive &amp; Client Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7f13aa9a-d975-42c7-b186-72053bd8c238/Headshot-2022.jpg</image:loc>
      <image:title>Corporate Account Executive &amp; Client Strategy - “Since joining YipitData, I have been continuously impressed by the level of transparency provided both internally and externally with our clients. Our leaders always share insight into why and how decisions are made at every level. This culture spills over into our client partnerships: They know they have a trusted, open partner to help them achieve their goals.”</image:title>
      <image:caption>Mellie Spalding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/revenue-operations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Revenue Operations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Revenue Operations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Revenue Operations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/3c1440b1-84d6-4c88-b392-1f48719bab32/JonKelly_MM_220323_737.jpg</image:loc>
      <image:title>Revenue Operations - “I joined YipitData to add a technical edge to my operational background. In my first few months on the RevOps team, I used SQL regularly, worked with engineers on database optimization, and supported a key third-party data partnership with our product usage data. If your goal is to drive a business forward operationally with an analytical mindset, there is no better place than RevOps at YipitData.”</image:title>
      <image:caption>Jon Kelly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/partnerships</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Partnerships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Partnerships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Partnerships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ca608c2c-c1e2-4e52-8786-54c2ff41a618/BenSwerdlik_MM_220323_477.jpg</image:loc>
      <image:title>Partnerships - “I joined Yipit when we had zero third-party datasets. We have since licensed data from over 40 partners and even acquired our own e-receipt panel. The Partnerships team has been pioneering our company's growth as we expand our universe of data access. On top of the great culture and work life balance, I can clearly see my impact as our ARR has grown 10x since we began incorporating third-party data.”</image:title>
      <image:caption>Ben Swerdlik</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/apac</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>APAC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>APAC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/413c36d0-dcba-4151-9c31-cd75d49a922b/IMG_0811.jpg</image:loc>
      <image:title>APAC - “YipitData is the best place for curious people. Every day, we work together to find creative ways to answer investment questions with data. We respect our clients by being transparent and honest, and we respect each other by being inclusive and by encouraging creativity. I truly enjoy working at YipitData. ”</image:title>
      <image:caption>Yang Yang</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/edison</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Edison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Edison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Edison</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4fb298d0-aedc-454a-b950-0c49ad1ca5ff/hilaryhampton-square-profile.jpg</image:loc>
      <image:title>Edison - “We set out to solve the biggest problems in email to help you spend less time in your inbox. Every day, my team and I find a new way to create a faster, simpler, and smarter email experience.”</image:title>
      <image:caption>Hilary Hampton</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/engineering-it</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Engineering &amp; IT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Engineering &amp; IT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Engineering &amp; IT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/baffa9f0-d0bf-4a8f-a123-af3e40cbeb1b/angelyrosephilip.jpg</image:loc>
      <image:title>Engineering &amp; IT - “Engineering at YipitData powers business-critical services including our proprietary data collection systems, state-of-the-art data analytics platform, and publishing tools delivering table-stakes insights for clients. I have seen engineering teams transform the way our business operates and my team sits at the core of it: ensuring every engineer has the best tools to drive impact for the company. What I enjoy the most at YipitData is learning from incredible engineers every day.”</image:title>
      <image:caption>Angely Philip</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/people-workplace-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>People &amp; Workplace Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>People &amp; Workplace Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>People &amp; Workplace Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4f2d592c-1417-4ca5-a106-084ecdf40534/ACS.jpg</image:loc>
      <image:title>People &amp; Workplace Experience - “I decided to join YipitData because I wanted to deepen my expertise, solve problems, and have fun doing so. Thankfully, my role has given me the opportunity to do just that. Since I joined the People Ops team, I’ve had the opportunity to be creative and collaborative and push myself further professionally than I ever have before.”</image:title>
      <image:caption>Angelica Conway-Simmons</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/330e4acb-9f0a-4eda-8904-d92730cbc09a/photo.jpg</image:loc>
      <image:title>Marketing - “As someone who values creativity and innovation, I love how YipitData encourages thoughtful experimentation. I also appreciate how we promote a culture of ownership. Every day, I feel trusted and empowered to make meaningful decisions that generate measurable impact.”</image:title>
      <image:caption>Nico Wada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/recruiting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Recruiting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Recruiting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Recruiting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/11ce42ca-00b9-43de-a074-8fdbd259909e/image+%281%29.jpg</image:loc>
      <image:title>Recruiting - “I'm given the opportunity to have ownership over processes. My team believes in my skills to do so. The thing that I admire most here at YipitData is that everyone is open to ideas, questions, and helping others.”</image:title>
      <image:caption>Michal Kaplan</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/finance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Finance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Finance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Finance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4fac06bd-88c1-4480-89de-35a3526ae514/SashaEngland_MM_220323_071.jpg</image:loc>
      <image:title>Finance - “YipitData has been scaling rapidly and the organization is constantly evolving. We aim to provide analysis and insights to departments across the company to help them optimize their decision making in this fast-paced environment and ensure we are making the right investments to support our long-term company goals.”</image:title>
      <image:caption>Sasha England</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/legal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Legal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Legal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Legal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a2cf342c-46a8-49df-a21e-b1e3f86871c8/MicaRuppin_MM_220323_387.jpg</image:loc>
      <image:title>Legal - “YipitData is at the forefront of the alternative data industry, which is a rapidly evolving legal landscape. Being part of a legal team that is actively shaping this uncharted territory is exciting and rewarding to me; I enjoy learning and growing alongside exceptional professionals.”</image:title>
      <image:caption>Mica Ruppin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/white-papers/1q22-food-white-paper-thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-06</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/case-studies/specialty-retailers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a23991fb-84da-401f-8fad-5b61bcb5747c/Screen+Shot+2022-06-03+at+1.22.24+PM.png</image:loc>
      <image:title>Case Study - Specialty Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/31e65a57-1a58-4d86-9a95-4a4b4c560dab/Screen+Shot+2022-06-03+at+1.23.10+PM.png</image:loc>
      <image:title>Case Study - Specialty Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a2ef41c0-d197-4690-9ceb-43d5ce9c31a8/Screen+Shot+2022-06-03+at+1.23.20+PM.png</image:loc>
      <image:title>Case Study - Specialty Retailers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/accessibility-statement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/case-studies/furniture-retailer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/acc9fc9a-f773-44e5-8744-d8e1d06629d3/Screen+Shot+2022-06-03+at+1.20.56+PM.png</image:loc>
      <image:title>Case Study - Furniture Retailer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c34b1ea7-b44d-4a8d-9c5d-d785d90a7a02/furn1.png</image:loc>
      <image:title>Case Study - Furniture Retailer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/01ab0daa-e578-4563-a114-c2746173dcb8/furn2.png</image:loc>
      <image:title>Case Study - Furniture Retailer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/investor/long-term-investors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f7466314-2bbd-4578-8a27-e9e73bb209bb/Research+icon.png</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c2b41f9b-c109-4bdc-bcb0-72f6865852e3/Dashboards+icon.png</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/cd49ac50-c52f-4a3e-b74d-2551d38c20da/Data+feed+icon.png</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1694129141026-FMMSW9MF14YBVQ6GWOHY/image-asset.jpeg</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1694129196159-VNOYTGGBCUPX08A56AGZ/image-asset.jpeg</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1698691590309-E6DM0QOPMTAO9DR427DT/image-asset.jpeg</image:loc>
      <image:title>Long Term Investors</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/careers/teams/investor-bd-cs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Investor Business Development &amp; Client Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Investor Business Development &amp; Client Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1655411968308-CCCOJGD6IY5KEHX3DQOU/EvanMilas_MM_220323_549.jpg</image:loc>
      <image:title>Investor Business Development &amp; Client Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1655412436173-TMJXPFDJG0TX3N45Z45U/HeadShot.jpg</image:loc>
      <image:title>Investor Business Development &amp; Client Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/investor/us-inflation-tracker</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/33504693-ba0d-44ba-b60d-10503f2ad05f/Screen+Shot+2022-08-05+at+2.08.55+PM.png</image:loc>
      <image:title>US Inflation Tracker - How is inflation tracking within key categories of the CPI?</image:title>
      <image:caption>YipitData Sources - Receipts data: Food at Home, Food Away From Home, Housekeeping, and Alcoholic Beverage; Cargurus.com: Used &amp; New Car and Trucks; EIA: Motor-Fuel; Email Receipts data: Airline Fares Reported by BLS (Not seasonally adjusted) Note: YD Tracked Categories represents weighted price growth of the 8 categories YD makes estimates for (Food at Home, Motor-Fuel, Used/New Car/Truck, Housekeeping, Alcoholic Beverages, Food Away From Home, Airline fares) *Note: Our Airlines data has a larger margin of error vs reported CPI numbers, with post COVID error rates reaching mid-teens in certain months. Assuming a mid-teens error rate in June 2022, reported CPI Airfare inflation could reach mid to high 40% Y/Y, implying an acceleration from May levels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/4b8bc442-f9dc-4764-b971-dcb9c4b0bde0/wage+july.png</image:loc>
      <image:title>US Inflation Tracker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/045228d4-6607-4184-80e8-d3aa6da1b2be/real+estate+july.png</image:loc>
      <image:title>US Inflation Tracker - How is wage growth trending in the U.S.?</image:title>
      <image:caption>Source: Redfin web scraped data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/companies/product/us-inflation-tracker-corp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/50693bbd-99ad-4118-8639-8fa73363e676/Screen+Shot+2022-08-05+at+2.08.55+PM.png</image:loc>
      <image:title>U.S. Inflation Tracker - How is inflation tracking within key categories of the CPI?</image:title>
      <image:caption>YipitData Sources - Receipts data: Food at Home, Food Away From Home, Housekeeping, and Alcoholic Beverage; Cargurus.com: Used &amp; New Car and Trucks; EIA: Motor-Fuel; Email Receipts data: Airline Fares Reported by BLS (Not seasonally adjusted) Note: YD Tracked Categories represents weighted price growth of the 8 categories YD makes estimates for (Food at Home, Motor-Fuel, Used/New Car/Truck, Housekeeping, Alcoholic Beverages, Food Away From Home, Airline fares) *Note: Our Airlines data has a larger margin of error vs reported CPI numbers, with post COVID error rates reaching mid-teens in certain months. Assuming a mid-teens error rate in June 2022, reported CPI Airfare inflation could reach mid to high 40% Y/Y, implying an acceleration from May levels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c11feae6-93d1-4d67-b7aa-975cfed55f6a/wage+july.png</image:loc>
      <image:title>U.S. Inflation Tracker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c04952c1-fa1d-40ca-914a-8725c35a555e/real+estate+july.png</image:loc>
      <image:title>U.S. Inflation Tracker - How is wage growth trending in the U.S.?</image:title>
      <image:caption>Source: Redfin web scraped data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/investor/request-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-06</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/index/2q22-home-goods-index</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/deeb55e1-0133-4dc4-8483-525fa7b7b484/Home+Goods+Index+Q2+2022+%281%29.png</image:loc>
      <image:title>2Q22 Home Goods Index - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6c122a01-bbce-4fc2-ac4c-6bad4b61fad3/Screen+Shot+2022-08-08+at+2.34.25+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/94407f4c-7b8d-4319-9a20-261178d9c2a0/Screen+Shot+2022-08-08+at+2.36.20+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/85e9ccc0-898d-4b34-b3aa-5ce8f9329738/Screen+Shot+2022-08-08+at+2.31.34+PM.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/asia/google-ad-spend-amid-macro-headwinds</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7c13867f-afc2-4c70-84aa-2d52bbf07913/Google+Ad+Spend+%281%29.png</image:loc>
      <image:title>Google Ad Spend Amid Macro Headwinds - Make it stand out</image:title>
      <image:caption>Source: Online Spend Data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8eb3ddbb-6a37-4c1c-888a-3a8b798bd427/Google+Ad+Spend+%282%29.png</image:loc>
      <image:title>Google Ad Spend Amid Macro Headwinds - Make it stand out</image:title>
      <image:caption>Source: Online Spend Data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/a2b365b8-0816-4b1e-ac50-56cb318103a1/Google+Ad+Spend+%283%29.png</image:loc>
      <image:title>Google Ad Spend Amid Macro Headwinds - Make it stand out</image:title>
      <image:caption>Source: Online Spend Data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/investor/amazon-brands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/268fbdd4-e336-4b43-b7c2-9ad886900752/Screen+Shot+2022-08-31+at+10.08.39+AM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f52267fa-c2a0-40dc-b1a3-dfd510bde200/Screen+Shot+2022-08-31+at+12.06.15+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/865c1099-c45a-463e-ab1b-51e681a39576/Screen+Shot+2022-08-31+at+12.04.55+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/88277434-7e11-4d6f-8e8e-41a8ae2c5e12/Screen+Shot+2022-08-30+at+10.28.26+AM.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/asia/how-is-the-rideshare-driver-supply-problem-now</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/52500475-9a6a-45a7-bcc4-4b04ce2b6844/Ridesharing+0906_1+%281%29.png</image:loc>
      <image:title>US Ridesharing: How is the rideshare driver supply problem now - Make it stand out</image:title>
      <image:caption>LYFT Driver Supply Source: Email Receipt Data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e1e9ac16-9fd9-4beb-b62b-59702f0d79a4/Ridesharing_0906_2.png</image:loc>
      <image:title>US Ridesharing: How is the rideshare driver supply problem now - Make it stand out</image:title>
      <image:caption>Rideshare Charges per Mile Source: Email Receipt Data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9ff1fde9-9d38-4908-8093-1feb2d3821f1/Ridesharing_0906_3.png</image:loc>
      <image:title>US Ridesharing: How is the rideshare driver supply problem now - Make it stand out</image:title>
      <image:caption>Rideshare Discount (as % of total charges)  Source: Online Spend Data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/case-studies/lulu</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/case-studies/zg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/c62c4306-7822-41b9-b508-aed919452a0f/Screen+Shot+2022-09-14+at+12.22.03+PM.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/thank-you-v01</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/resources/case-studies/ftch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/asia/how-is-netflix-net-subscriber-additions-trending-across-regions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/b7bbff1d-3417-46e3-af6d-a2558bbeeae8/NFLX_1.png</image:loc>
      <image:title>How is Netflix net subscriber additions trending across regions? - Make it stand out</image:title>
      <image:caption>LATAM gross additions, downloads, churn and net additions index Source: Global Clickstream Data &amp; Global App data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/ea542632-a67e-40cf-bf10-64cee4caa05c/NFLX_2.png</image:loc>
      <image:title>How is Netflix net subscriber additions trending across regions? - Make it stand out</image:title>
      <image:caption>APAC gross additions, downloads, churn and net additions index Source: Global Clickstream Data &amp; Global App data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/asia/cloud-hardware-amd-and-graviton-share-gains-continued</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/f25338ea-686c-4ac4-804a-918979182014/Cloud+1.png</image:loc>
      <image:title>Cloud Hardware: AMD and Graviton share gains continued - Make it stand out</image:title>
      <image:caption>AWS EC2 revenue mix by supplier Source: Cloud Provider Data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/b3df56a8-dbab-48ff-92c6-c86afa71aab2/Cloud+2.png</image:loc>
      <image:title>Cloud Hardware: AMD and Graviton share gains continued - Make it stand out</image:title>
      <image:caption>Azure compute revenue mix by supplier Source: Cloud Provider Data</image:caption>
    </image:image>
    <image:image>
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    <image:image>
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      <image:title>KBIS / IBS 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/25b91401-817f-4f5f-8361-3aaec0f14db4/apex+tool+group.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/8fc30e47-eac6-4bd3-84cd-3d7f8fce392a/woodstream.png</image:loc>
      <image:title>KBIS / IBS 2024</image:title>
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    <image:image>
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      <image:title>KBIS / IBS 2024</image:title>
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      <image:title>KBIS / IBS 2024</image:title>
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    <image:image>
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      <image:title>KBIS / IBS 2024</image:title>
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      <image:title>KBIS / IBS 2024</image:title>
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      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6e6eac58-a0b7-4b32-bf2a-41e40eaa7694/Screenshot+2023-09-15+at+2.27.29+PM.png</image:loc>
      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/96cab220-ed0f-4b2e-8b79-a85d2615a6ce/Screenshot+2023-09-15+at+2.26.34+PM.png</image:loc>
      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/52903208-d7e9-4dfa-a017-a41d6361f926/Screenshot+2023-09-15+at+2.27.07+PM.png</image:loc>
      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/471cd503-1652-4e0f-b7d1-d0eb841ba61c/Screenshot+2023-09-15+at+2.26.49+PM.png</image:loc>
      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719072164-RYO6RO528KLGEB1JTGSW/data-icon-4.png</image:loc>
      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719542323-UY4J05N0XG9BTC4KUDYN/data-icon-5.png</image:loc>
      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719570921-XY21ZY89QD49I7PBS6KP/data-icon-6.png</image:loc>
      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/639d87ef-8d53-4e8d-b62f-1301f0efd8a4/kosas+logo.png</image:loc>
      <image:title>Cleveland Research Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/37856a52-f810-43cc-a9ec-0f686e737235/Screenshot+2025-01-23+at+6.36.11%E2%80%AFPM.png</image:loc>
    </image:image>
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    <priority>0.75</priority>
    <lastmod>2025-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/639d87ef-8d53-4e8d-b62f-1301f0efd8a4/kosas+logo.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/868d0d5d-62b6-468a-b132-57295597f7c9/Website+Logos+%281%29.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646774774995-GBTNS6L869Q1FNJV6F1S/lyft.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6e6eac58-a0b7-4b32-bf2a-41e40eaa7694/Screenshot+2023-09-15+at+2.27.29+PM.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/96cab220-ed0f-4b2e-8b79-a85d2615a6ce/Screenshot+2023-09-15+at+2.26.34+PM.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/52903208-d7e9-4dfa-a017-a41d6361f926/Screenshot+2023-09-15+at+2.27.07+PM.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/471cd503-1652-4e0f-b7d1-d0eb841ba61c/Screenshot+2023-09-15+at+2.26.49+PM.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719072164-RYO6RO528KLGEB1JTGSW/data-icon-4.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719542323-UY4J05N0XG9BTC4KUDYN/data-icon-5.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719570921-XY21ZY89QD49I7PBS6KP/data-icon-6.png</image:loc>
      <image:title>CEW Beauty Expo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/37856a52-f810-43cc-a9ec-0f686e737235/Screenshot+2025-01-23+at+6.36.11%E2%80%AFPM.png</image:loc>
    </image:image>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
  </url>
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    <loc>https://www.yipitdata.com/companies/event/hiri-summit-2025</loc>
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    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/639d87ef-8d53-4e8d-b62f-1301f0efd8a4/kosas+logo.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/868d0d5d-62b6-468a-b132-57295597f7c9/Website+Logos+%281%29.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646774774995-GBTNS6L869Q1FNJV6F1S/lyft.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6e6eac58-a0b7-4b32-bf2a-41e40eaa7694/Screenshot+2023-09-15+at+2.27.29+PM.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/96cab220-ed0f-4b2e-8b79-a85d2615a6ce/Screenshot+2023-09-15+at+2.26.34+PM.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/52903208-d7e9-4dfa-a017-a41d6361f926/Screenshot+2023-09-15+at+2.27.07+PM.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/471cd503-1652-4e0f-b7d1-d0eb841ba61c/Screenshot+2023-09-15+at+2.26.49+PM.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719072164-RYO6RO528KLGEB1JTGSW/data-icon-4.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719542323-UY4J05N0XG9BTC4KUDYN/data-icon-5.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719570921-XY21ZY89QD49I7PBS6KP/data-icon-6.png</image:loc>
      <image:title>HIRI Summit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/37856a52-f810-43cc-a9ec-0f686e737235/Screenshot+2025-01-23+at+6.36.11%E2%80%AFPM.png</image:loc>
    </image:image>
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  <url>
    <loc>https://www.yipitdata.com/companies/event/equip-expo-2025</loc>
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    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/639d87ef-8d53-4e8d-b62f-1301f0efd8a4/kosas+logo.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/868d0d5d-62b6-468a-b132-57295597f7c9/Website+Logos+%281%29.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646774774995-GBTNS6L869Q1FNJV6F1S/lyft.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6e6eac58-a0b7-4b32-bf2a-41e40eaa7694/Screenshot+2023-09-15+at+2.27.29+PM.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/96cab220-ed0f-4b2e-8b79-a85d2615a6ce/Screenshot+2023-09-15+at+2.26.34+PM.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/52903208-d7e9-4dfa-a017-a41d6361f926/Screenshot+2023-09-15+at+2.27.07+PM.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/471cd503-1652-4e0f-b7d1-d0eb841ba61c/Screenshot+2023-09-15+at+2.26.49+PM.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719072164-RYO6RO528KLGEB1JTGSW/data-icon-4.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719542323-UY4J05N0XG9BTC4KUDYN/data-icon-5.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719570921-XY21ZY89QD49I7PBS6KP/data-icon-6.png</image:loc>
      <image:title>Equip Expo 2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/37856a52-f810-43cc-a9ec-0f686e737235/Screenshot+2025-01-23+at+6.36.11%E2%80%AFPM.png</image:loc>
    </image:image>
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  <url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/0618ad8b-28b2-4f9f-b92f-0b33c8b44779/hero-graphic.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/corporate-3q25-home-goods-index</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-03</lastmod>
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  <url>
    <loc>https://www.yipitdata.com/aws-gpu-revenue</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-12</lastmod>
  </url>
  <url>
    <loc>https://www.yipitdata.com/companies/event/kbis2026</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/0aa80d43-2cd0-4f46-b266-3706d57ef879/athomelogo.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/868d0d5d-62b6-468a-b132-57295597f7c9/Website+Logos+%281%29.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646774774995-GBTNS6L869Q1FNJV6F1S/lyft.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/6e6eac58-a0b7-4b32-bf2a-41e40eaa7694/Screenshot+2023-09-15+at+2.27.29+PM.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/96cab220-ed0f-4b2e-8b79-a85d2615a6ce/Screenshot+2023-09-15+at+2.26.34+PM.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/52903208-d7e9-4dfa-a017-a41d6361f926/Screenshot+2023-09-15+at+2.27.07+PM.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/471cd503-1652-4e0f-b7d1-d0eb841ba61c/Screenshot+2023-09-15+at+2.26.49+PM.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719072164-RYO6RO528KLGEB1JTGSW/data-icon-4.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719542323-UY4J05N0XG9BTC4KUDYN/data-icon-5.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1638719570921-XY21ZY89QD49I7PBS6KP/data-icon-6.png</image:loc>
      <image:title>KBIS 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/37856a52-f810-43cc-a9ec-0f686e737235/Screenshot+2025-01-23+at+6.36.11%E2%80%AFPM.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.yipitdata.com/companies/overview</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/e9a304c4-361c-4ca8-a1d8-e5867e12c2fa/amorepacific-logo.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/7d013a13-f85d-43e0-b3c5-2722d9083e23/Website+Logos+%281%29.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/1646774774995-GBTNS6L869Q1FNJV6F1S/lyft.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/0cd13663-0270-434d-a0f1-ac3481244dab/Fiskars.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/639d87ef-8d53-4e8d-b62f-1301f0efd8a4/kosas+logo.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/38425871-16b8-4cc0-a58c-911e9ff98899/Untitled+design+%286%29.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/0ccab9cb-91d5-4b10-9e0b-ee583402c16b/Conair+Logo.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/9ad68d36-2169-4e25-8bcf-623071706a18/Ecolab+Logo.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a5868fbaa6ba287e749ca1/57f79f81-5578-42d0-9c01-d7e1ddc490dd/Fortune+Brands+Logo.png</image:loc>
      <image:title>For Companies</image:title>
    </image:image>
    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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  <url>
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    <image:image>
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